Creative Strategist for UK E-Commerce Brand

2 days ago

Manila, National Capital Region, Philippines Purolabs Full time ₱40,000 - ₱80,000 per year
About the job Creative Strategist for UK E-Commerce Brand

Creative Strategist - UK E-Commerce Brand

Location: Remote

Working Hours: Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: English only

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role

We're looking for a Creative Strategist who lives and breathes performance marketing and creative. You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.

This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.

What You'll Be Doing

Strategy & Planning
  • Develop end-to-end creative strategies aligned with customer acquisition targets
  • Conduct competitor analysis and trend research to keep our creative cutting-edge
  • Map out creative testing roadmaps and campaign calendars
Copywriting & Content Creation
  • Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok
  • Craft hooks, CTAs, and messaging that convert browsers into buyers
  • Develop copy for landing pages, email campaigns, and marketing materials
  • Translate complex supplement science into clear, benefit-driven messaging
Production & Collaboration
  • Create detailed creative briefs for designers and video editors
  • Collaborate with our graphic designers and marketing team
  • Manage the creative production pipeline from ideation to launch
Performance & Optimisation
  • Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
  • Implement A/B testing and rapid iteration based on data insights
  • Present weekly performance reports with actionable recommendations
What We're Looking For

Essential Experience
  • 2+ years of proven experience in creative strategy and copywriting for DTC brands
  • Strong portfolio demonstrating successful paid social campaigns with measurable results
  • Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads
  • Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
  • Data-driven mindset with ability to turn metrics into actionable creative insights
  • Exceptional communication skills and obsessive attention to detail
Technical Requirements
  • Expert-level copywriting for performance marketing
  • Proficiency with Meta Ads Manager and TikTok Ads Manager
  • Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily
  • Fluent English (written and spoken) - all application materials must be in English
Bonus Points
  • Experience with competitor research tools (Motion, Foreplay, MagicBrief)
  • Background in health, wellness, or supplements industry
  • Understanding of ASA regulations and health claims compliance
  • Experience directing on-camera talent or creators
Your Personality
  • You live and breathe performance marketing - genuinely obsessed with what makes ads work
  • Passionate about creative strategy and social trends
  • Excellent communicator who values clarity and over-communication
  • Solutions-oriented with high emotional intelligence
  • Naturally detail-oriented and triple-checks everything
  • Collaborative, adaptable, and thrives in fast-paced environments
Why Join Us
  • Fully remote with flexibility during UK hours
  • Competitive salary and paid time off (including UK bank holidays)
  • Real ownership over creative strategy and direction
  • Training opportunities and quarterly growth reviews
  • Work on campaigns that genuinely improve people's wellbeing
  • Join a fast-growing brand with proven product-market fit and loyal customers
How to Apply

Please submit your application via LinkedIn including:
  • Your CV (in English) highlighting your DTC/e-commerce experience
  • A link to your portfolio or examples of your creative strategy work
  • A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit
Important Requirements
  • This is a remote contractor position (not employment)
  • Applications welcome from all countries
  • Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
  • All materials (CV, portfolio, video) must be submitted in English
  • Applications without both a portfolio and video will not be considered

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