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Postpaid Base Management Manager

3 weeks ago

Bonifacio Global Metro Manila, Philippines Globe Telecom Full time
  • Job Description Summary

The GAH Postpaid Base Management Manager leads the development and execution of strategies to grow customer value among the existing Postpaid Base through improved monetization (upsell, downgrade prevention, etc) engagement, and retention. The GAH Postpaid Base Management Manager ensures that lifecycle interventions are able to deliver customer satisfaction and maximize revenue per user.

  • Job Description

DUTIES AND RESPONSIBILITIES:

Mandate: Grow the GAH Postpaid business by maximizing customer value among existing subscribers – upsell, retention, and engagement

CUSTOMER ANALYTICS & INSIGHTS

  • Drives weekly dashboarding and customer insighting
  • Consolidates base performance metrics across monetization and engagement
  • Drills down and performs complex exploratory studies to identify correlation of business drivers & customer behavior (product experience, customer interests and willingness to buy)
  • Integrating diverse and relevant information and dashboards to internal departments to update market profiles and create game plans

MARKETING OPERATIONS

  • Identifies pain points in current processes/customer touchpoints causing complaints or churn and creates the game plan to address them, within product capabilities and annual budget, which will result in lower churn
  • Continuous innovation to maximize opportunities identified in customer sentiments as aligned with the company's vision

PROGRAM MANAGEMENT & EXECUTION

  • Translates the brand strategy to target the right customer with the right offer at the right time through the right channels
  • Orchestrates the design of monetization and engagement programs, working with internal teams to shape the core journeys
  • Drives execution readiness and delivery in a timely manner, ensuring that this is aligned across all platforms
  • Engages and builds strong relationships with all readiness partners – Product, customer experience, marketing, and finance
  • Leads project planning, scheduling, controlling, and reporting activities for all Base Management campaigns. Manage risks & ensure beta solutions to problems are implemented in line with existing control processes
  • Manages the integrated lifecycle calendar for GAH Postpaid Base Management

KPIs:

  • Postpaid Fiber  GSR
  • Net upsell/downgrade revenues
  • Additional Job Description

HIRING REQUIREMENTS:

Work Experience

  • Must have a Bachelor's degree from a college or university
  • At least 5-8 years of work experience in brand/product/marketing (preferably but not limited to telco, e-commerce, tech, banking) in a manager expert level

Level of Knowledge

  • Business/Management Graduate in a reputable university