affiliate manager

1 week ago

Bonifacio Global Metro Manila, Philippines Private Advertiser Full time
About the Role

We are looking for an Affiliate Manager to drive user acquisition for our casual and social game products in the Philippine market.

In this role, you will work closely with local and regional traffic partners to acquire high-quality and retained users at scale, while maintaining healthy acquisition costs and strong user engagement. This is a hands-on, performance-driven role ideal for candidates with experience in affiliate marketing, growth, or user acquisition.

Key Responsibilities

Affiliate Recruitment & Partner Management

  • Identify, recruit, and manage Philippines-focused affiliates and traffic partners
  • Collaborate with ad networks, content publishers, mini-game portals, KOLs, and community owners
  • Build and maintain long-term, scalable partner relationships
  • Evaluate traffic sources based on quality, retention, and growth potential

Partnership Models & Commercial Management

  • Manage and optimize cooperation models, including:

  • CPI, CPA, CPE, and retention-based CPA

  • Adjust pricing and commercial terms based on PH market performance
  • Prevent low-quality, incentivized, or short-term traffic
  • Ensure acquisition costs align with product retention and LTV targets

Tracking, Attribution & Data Accuracy

  • Ensure accurate tracking and attribution of affiliate traffic

  • Monitor key user events such as:

  • Registration

  • First game session
  • Retention (D1 / D3 / D7)
  • Cross-check data between tracking platforms and internal dashboards
  • Identify, report, and resolve abnormal traffic behavior promptly

Performance Analysis & Optimization

  • Analyze affiliate performance using key metrics:

  • CPI / CPA

  • Retention rates
  • Session length and engagement
  • Make data-driven decisions to scale, optimize, or stop traffic sources
  • Provide regular performance insights and optimization recommendations

Traffic Quality Control

  • Identify and manage low-quality or abnormal traffic, including:

  • Incentivized traffic

  • Emulator or device farm traffic
  • Users with extremely short sessions or low engagement
  • Set and enforce clear quality benchmarks to ensure sustainable growth in the PH market
Requirements

Must Have

  • 1–3+ years of experience in Affiliate Management, User Acquisition, or Growth roles
  • Experience working with Philippines or Southeast Asia traffic
  • Understanding of casual games, social games, or consumer apps
  • Strong data analysis skills with a performance-driven mindset
  • Good communication and negotiation skills in English

Nice to Have

  • Experience with H5 or PWA game products
  • Familiarity with PH user behavior and traffic characteristics
  • Experience with push, native, or mini-game traffic sources
  • Hands-on experience with tools such as Adjust, Voluum, AppsFlyer, or GA4
  • Experience working with local KOLs or community-based traffic
Key Performance Indicators (KPIs)
  • Growth of qualified PH users
  • CPI / CPA within target benchmarks
  • D1 / D3 retention aligned with product expectations
  • Number of scalable, high-quality affiliate partners
  • Sustainable and repeatable growth performance
What We Offer
  • Opportunity to work on fast-growing casual and social game products
  • High ownership over affiliate strategy and execution
  • Competitive compensation based on experience and performance
  • Dynamic and collaborative work environment

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