Paid Search Coordinator
3 days ago
The
Paid Search Coordinator
will join a dynamic team focused on executing Paid Search, Display, and Social Advertising strategies for the client's, Inc.'s e-commerce properties. This role is specifically designed for individuals with hands-on experience in Google Ads and Microsoft Advertising (formerly Bing Ads) platforms. Search Engine Optimization (SEO) experience is not relevant to this position.
Key Responsibilities:
- Develop and manage campaigns, AdGroups, keywords, negative keywords, and ads for paid advertising platforms, including Google Ads, Microsoft Advertising, and Meta.
- Conduct account health checks and make recommendations for improvement.
- Analyze large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization.
- Pull data from platforms like Facebook, Google, and Amazon to produce weekly reports.
- Address disapproved products in Google Ads, Microsoft Advertising, and Meta platforms.
- Utilize third-party tools, such as ChatGPT, to enhance efficiency and productivity.
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