
KOL Live Specialist
21 hours ago
The KOL Live Specialist will play a key role in supporting our livestream e-commerce efforts by coordinating day-to-day activities with Key Opinion Leaders (KOLs). The role ensures smooth scheduling, preparation, and execution of live campaigns, with a strong focus on beauty, skincare, or wellness products.
Key Responsibilities
- Coordinate daily KOL schedules for live campaigns.
- Manage communication with KOLs to align on scripts, products, and campaign requirements.
- Support the end-to-end execution of livestreams, from preparation to post-campaign wrap-ups.
- Track campaign performance and provide basic reports on engagement and sales.
- Work closely with marketing and operations teams to ensure livestream campaigns are aligned with brand goals.
- Build and maintain strong relationships with KOLs for long-term partnerships.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 1–2 years' experience coordinating live selling or KOL activities.
- Background in beauty, skincare, or wellness products is highly preferred.
- Strong organizational and time management skills.
- Excellent communication and interpersonal skills.
- Familiarity with livestream platforms (e.g., Shopee Live, TikTok Shop, LazLive) is an advantage.
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