Marketing Manager

1 day ago

Quezon City, National Capital Region, Philippines Scottland Food Group Corporation Full time $90,000 - $120,000 per year

Duties:

1. Marketing Strategy Development:

  • Develop and execute marketing strategies to increase brand awareness and market share.
  • Conduct market research and align strategies with product development.

2. Brand Management:

  • Lead brand positioning and ensure consistency across channels.
  • Drive advertising campaigns (TV, digital, print) for effective promotion.

3. Campaign Management:

  • Plan and manage marketing campaigns (online and offline) to meet objectives.
  • Oversee promotional activities, including trade shows and sampling events.

4. Digital Marketing & Social Media:

  • Lead digital marketing efforts (email, SEO, PPC, social media).
  • Manage social media presence, fostering engagement and handling consumer feedback.

5. Market Analysis & Consumer Insights:

  • Analyze trends, consumer behavior, and sales data to identify growth opportunities.
  • Track campaign performance and adjust strategies accordingly.

6. Collaboration with Sales & R&D:

  • Work with sales teams on marketing initiatives and with R&D on product launches.
  • Develop sales support materials (brochures, trade decks).

7. Budget & Resource Management:

  • Manage marketing budget and ensure efficient resource allocation.
  • Track expenses and report on financial performance.

8. Team Leadership & Collaboration:

  • Lead and mentor the marketing team, fostering a collaborative environment.
  • Ensure cross-department collaboration for seamless product launches.

9. Regulatory Compliance & Ethical Marketing:

  • Ensure all marketing materials comply with food industry regulations.
  • Maintain ethical marketing practices to build trust with consumers.

10. Reporting & Performance Tracking:

  • Measure the performance of marketing campaigns and report to senior management.
  • Use KPIs to assess success and provide data-driven recommendations.

Qualifications:

  • Bachelor's or master's degree in marketing, Business Administration, Food Science, or related field.
  • 5+ years in marketing, with 3+ years in a managerial role within the food industry. Proven expertise in brand management and consumer engagement.
  • Strong in marketing strategy, digital marketing, and social media.
  • Leadership skills and experience managing teams.
  • Proficient in market analysis, consumer behavior, and campaign performance.
  • Knowledge of food regulations (labeling, advertising standards).
  • Familiar with marketing tools (e.g., Google Analytics, CRM, content management) and market research tools. Experience in event planning and public relations.

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