Senior Manager, New Businesses Growth Marketing

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Get To Know The Team
The Growth Marketing Team for New Businesses is a young and dynamic team responsible for leading the consumer marketing programs and campaigns for the Insurance, Wealth Management and Sustainability products of GCash, getting Filipinos on the road to financial wellness by driving growth, usage, and adoption of GCash's portfolio of insurance and investment products.

Get To Know The Role
You will report to the Growth Marketing Head for New Businesses in a hybrid work arrangement.

As a key member of the New Business Growth Marketing team, you will play a pivotal role in shaping the future of this category-defining business.

In your capacity as Senior Manager, New Businesses Growth Marketing , you will lead a team of marketers, providing strategic direction to develop and implement growth strategies to drive revenue and user adoption for the insurance and sustainability portfolio of GCash. You will oversee the execution of high-impact, results-driven campaigns, foster a high-performance and collaborative team culture, and establish strong functional excellence. Your leadership will be instrumental in creating and executing marketing plans, as well as managing the development and execution of creative strategies that drive brand awareness, consumer demand, enhance brand loyalty, and deepen our connection with GCash users. You will collaborate with marketing teams (marketing communications, research, analytics, media, PR, etc.), and commercial and product stakeholders.

The Critical Tasks You Will Perform

• Manage a team of Marketing Managers/Leads, who will be responsible for the execution of marketing initiatives, providing them with coaching, guidance, career opportunities as well as hands-on support.
• Driving impactful go-to-market product and campaign launches by owning development of audience strategy, messaging, positioning, and communication strategies, and delivering campaigns and strategy with a solid bias for growth and business impact.
• Developing research plans to uncover customer insights, steer and validate the product and marketing roadmaps, and stay on top of the competitive landscape.
• Running experiments to test hypotheses and bring analytical rigour to campaigns to inform the go-to-market strategy.
• Help manage partnerships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans.
• Manage marketing budgets to ensure investments meet ROI benchmarks, and ensure timely budget accruals.

Qualifications
What Essential Skills You Will Need

• Bachelor's degree
• A minimum of 8 years of marketing experience with experience leading teams in fast-paced companies.
• High marketing strategy capabilities and experience, with proven ability to diagnose market and brand insights to set the vision and make effective trade-offs to implement winning strategies.
• Strong business acumen and results-driven mindset, capable of tying marketing activities to larger business objectives.
• A strong customer-centric mindset.
• You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
• You are a hard-working, detailed, organized, and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
• Demonstrated ability to coach, motivate, and manage diverse marketing teams in a dynamic environment.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
• Good relationship management and ability to influence cross-functional teams and stakeholders

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package