AVP, Head of CRM

5 days ago

Manila, National Capital Region, Philippines GCash Full time

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Overall Duties And Responsibilities

  • Leads the CRM function, which covers all aspects of direct marketing campaign development and execution, including precision marketing practices, customer lifecycle management, analytics and insight mining, and channel management.
  • Collaborates closely with business stakeholders and leadership teams to align on priorities and strategic direction.
  • Leads the continuous improvement of CRM processes, practices, tools, and skill sets to drive more effective campaign development, execution, and portfolio optimization.
  • Champions the use of customer lifetime value as the north star for all company initiatives, CRM or otherwise.

Knowledge, Skills, And Behaviors

  • Customer-centric, value-based mindset.
  • Deep understanding of precision marketing frameworks and principles of marketing science.
  • Proficiency in data analysis and statistical reasoning.
  • Strong leadership skills.
  • Strong stakeholder management skills.

Deliverables

  • High-performing CRM department that meets customer and financial goals of business stakeholders.
  • Customer-centric, value-based culture in the Mynt organization.

Key Result Areas & Performance Indicators

  • Customer: Monthly Active Users, Daily Active Users, Transaction Frequency, Transaction Value.
  • Financial: Customer Revenue, Customer Contribution Margin, Customer Lifetime Value.
  • Process: Campaign Development Throughput, Campaign Execution SLA Compliance, Campaign Execution Quality.
  • People: Creates a highly collaborative culture founded upon principles of Supportive Leadership and Radical Candor.

Qualifications

  • Bachelor's degree, ideally in business, economics, or industrial engineering.
  • MBA from a top global program or previous experience in strategy consulting is a plus.
  • 10+ years of working experience in marketing, strategy, or analytics functions. Highly skilled in Excel and PowerPoint.
  • Excellent presentation skills.

Interdependencies, Internal Engagement, & Interactions

  • Immediate Superior/s: MarTech Business Head
  • Peers: Head of DataTech, Head of AdTech, Head of MarTech BD, Head of MarTech Marketing
  • Direct Reports: Head of CRM Solutions, Head of CRM Business Partnerships, Head of CRM Operations
  • Others (within Mynt): Product Delivery, Technology, Finance, Data Privacy, Risk Management
  • Others (external Mynt): Consultants, Platform Vendors

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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