FMCG KOL Manager

1 week ago

Manila, National Capital Region, Philippines Shopee Full time ₱900,000 - ₱1,200,000 per year

Department Business Development and Partnerships

LevelExperienced (Individual Contributor)

LocationPhilippines - Manila

The Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee's buyers with a wide variety of product listings at the best prices.

Job Description:

Job Description:

  • Work closely with FMCG KAMs / team, KOL team to manage end-to-end execution of KOL livestream projects for the cluster, from planning to post-stream reporting.
  • Collaborate with FMCG leads and marketing teams to ideate new initiatives and help execute them.
  • Coordinate with internal teams and external stakeholders to finalize brand and SKU lineups per livestream.
  • Ensure all merchandising (MD) processes are completed accurately and on time before each stream.
  • Track and analyze stream performance data to provide actionable insights and improvements for future campaigns.
  • Collaborate with marketing and commercial teams to integrate livestream efforts with broader campaign goals.
  • Identify top KOLs not present on SHP platform and help in acquisition efforts alongside the KOL team.

Requirements:

  • 2+ years of experience in partnerships, influencer marketing, business development, or account management—preferably in e-commerce or digital marketing.
  • Hands-on experience managing end-to-end KOL livestream projects, from planning to post-stream analysis.
  • Strong understanding of KOLs and influencers in the Philippines.
  • Proven skills in negotiation, contract management, and strategic partnerships.
  • Excellent communication and stakeholder management skills, with experience coordinating internal and external teams.
  • Highly organized and detail-oriented; able to manage multiple projects and ensure timely merchandising (MD) execution.
  • Data-driven mindset with experience in tracking stream performance, analyzing results, and generating actionable insights.

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