KOL Challenges

2 weeks ago

Manila, National Capital Region, Philippines Shopee Full time ₱900,000 - ₱1,200,000 per year

About The Team
The KOL Challenges & Campaigns Specialist will be responsible for designing, executing, and

optimizing engagement-driven challenges and promotional campaigns for Shopee's KOL

affiliates. This role will focus on increasing KOL activation, engagement, and performance

through creative and data-backed initiatives.

Job Description

  • Campaign Development & Execution
  • Plan and execute KOL challenges, competitions, and seasonal affiliate campaigns to drive engagement.
  • Collaborate with internal teams to align campaigns with Shopee's overall marketing and sales objectives.
  • Monitor campaign performance and optimize based on data insights.
  • Affiliate Activation & Incentivization
  • Develop challenge mechanics encouraging KOLs to generate content and drive traffic to Shopee.
  • Implement performance-based reward structures to maximize participation and ROI.
  • Track KOL engagement and introduce targeted initiatives to re-engage inactive affiliates.
  • Cross-functional Coordination & Innovation
  • Work closely with product, marketing, and data teams to develop innovative challenge formats.
  • Experiment with new ways to gamify KOL participation and increase competition-driven motivation.
  • Leverage performance insights to continuously improve campaign effectiveness.

Requirements

  • 3+ years of experience in influencer marketing, campaign management, or digital

marketing.

  • Strong understanding of KOL engagement mechanics and digital content trends.
  • Proven ability to develop and execute large-scale challenges and campaigns.
  • Analytical mindset with experience using performance data to drive decision-making.
  • Strong project management skills and ability to handle multiple campaigns

simultaneously.

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