Product and Marketing Sr. Specialist

3 days ago

Cainta, Calabarzon, Philippines RGL BIO ALLIANCE CORPORATION Full time

Job Summary:

The Marketing Officer oversees product management, marketing strategy execution, and demand generation to ensure strong market positioning, brand consistency, and effective support to the Sales team. They lead product presentations, coordinate cross-functional initiatives, supervise marketing staff, and deliver accurate reporting to drive informed strategic decisions.

Job Qualifications:

  • Licensed Medical Technologist
  • At least 2-years' experience in IVD Industry
  • With valid driver's license, preferred but not required
  • Must be comfortable with both office and field work
  • Strong technical knowledge in medical technology
  • Excellent communication skills
  • Strong presentation and client interaction skills
  • People management and team coordination skills
  • Data-driven and analytical skills
  • Research and strategic planning capability
  • Problem solving and troubleshooting skills
  • Strong administrative oversight and reporting capability

Duties & Responsibilities:

PRODUCT MANAGEMENT AND DEVELOPMENT

  • Oversee product lifecycle activities, including product analysis, positioning, and continuous improvement
  • Conduct Market, competitor, and customer research to support product development initiatives
  • Coordinate with Sales to ensure accurate product information and alignment with market needs.
  • Prepare technical materials, product briefs, and evaluation reports.
  • Spearhead internal product trainings for sales.

PRODUCT PRESENTATION AND CLIENT ENGAGEMENT

  • Conduct product presentation for clients and internal teams.
  • Support sales in client meetings by providing technical knowledge and product expertise
  • Ensure consistent and professional representation of brand and product messaging.

MARKETING AND GO-TO-MARKET STRATEGY

  • Spearhead in developing and executing marketing plans, campaigns and initiatives aligned with the department strategy.
  • Lead marketing activities during industry events, exhibits, and seminars.
  • Planning of marketing budget, content, materials and product collaterals
  • Track and report campaign performance, engagement and client responses to inform strategy adjustments.

DEMAND AND LEAD GENERATION

  • Drive lead generation activities including outbound campaigns, events, and targeted outreach.
  • Qualify leads based on defined criteria before handover to Sales.
  • Maintain accurate and updated client databases, prospect lists, and CRM entries.
  • Monitor lead progress, turnaround time, and conversion flow from inquiry to opportunity.

ADMINISTRATIVE OVERSIGHT AND REPORTING

  • Prepare accurate and timely reports including product updates, market trends, KPIs, and activity summary.
  • Ensure consistent coordination with principals for strategy alignment, sales performance and internal needs.
  • Supervise and guide direct subordinates, provide coaching, performance feedback and development plans.
  • Adhere to departmental strategies and provide accurate, updated reports to Head of Sales and Marketing of over-all marketing performance

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