Marketing Manager

1 week ago

Cainta, Calabarzon, Philippines Private Advertiser Full time ₱300,000 - ₱6,000,000 per year

The role involves leading marketing campaigns, managing retail and trade partnerships, overseeing e-commerce operations, and ensuring consistent brand presence. The ideal candidate has strong FMCG experience, understands Philippine consumer behavior, and can integrate traditional and digital marketing strategies to boost sales.

Offline/Traditional Marketing:

  • Plan and execute trade marketing campaigns, in-store promotions, and product launches.
  • Build and maintain strong relationships with retailers, distributors, and key trade partners.
  • Monitor market trends, consumer behavior, and competitor activities to optimize offline strategies.
  • Collaborate with sales teams to ensure alignment between marketing campaigns and sales objectives.

Online/E-commerce Marketing:

  • Oversee e-commerce operations across platforms such as Shopee, Lazada, and other local marketplaces.
  • Develop online marketing campaigns, including digital advertising, social media, and promotions.
  • Track e-commerce performance metrics and implement strategies to increase online sales and customer engagement.
  • Coordinate with logistics and customer service teams to ensure seamless online order fulfillment.

Business Development & Strategy:

  • Identify new business opportunities, distribution channels, and strategic partnerships across offline and online markets.
  • Develop proposals, negotiate contracts, and drive sales growth.
  • Analyze performance data, generate insights, and provide recommendations for continuous improvement.

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