Head of Digital

Head of Digital & Social Media Operations Doo Group National Capital Region, Philippines Doo Group is a global financial services group with FinTech as its core. With our 10 major business lines—Brokerage, Wealth Management, Property, Payment & Exchange, FinTech, Financial Education, Health Care, Consulting, Cloud, and Digital Marketing—Doo Group has seamlessly provided clients with comprehensive products and services worldwide. Through a one‑stop approach, we remain committed to helping our clients achieve an ideal financial life while moving towards a better future together Looking for a New Challenge? Join Us as We Expand Globally As we continue our global business expansion, we’re looking for talented individuals motivated to support our strategic goals and initiatives. Join a team that values innovation and growth. Job Summary As the Head of Digital & Social Media Operations, you will oversee omnichannel operations, manage creative production, and work closely with cross‑functional teams to convert engagement into measurable business growth. You’ll also analyze key metrics, optimize marketing ROI, and continuously explore innovative strategies to strengthen our brand positioning in the financial industry. Key Responsibilities Omnichannel Operations Strategy • Lead the setup, content planning, and daily operations of overseas social media platforms such as TikTok, Facebook, YouTube, and Instagram.• Optimize publishing strategies based on platform algorithms to increase exposure and engagement rates.• Monitor industry trends and competitor activities, incorporating forex market dynamics to develop differentiated content strategies that strengthen the brand’s professional image. Creative Content Production • Oversee the production of original content (articles, short videos, animations, live‑stream scripts, etc.) ensuring compliance with regional language and copyright regulations.• Manage the KOL collaboration process—from secondary editing and content review to performance tracking—and establish a standardized creative asset library. Data‑Driven Growth • Analyze user behavior using Google Analytics and social media dashboards to optimize ROI and conversion paths.• Regularly produce operational reports and propose strategies to improve traffic acquisition, user retention, and paid conversions. Cross‑Functional Collaboration • Work closely with traffic and sales teams to convert social media engagement into sales leads.• Collaborate with design and marketing departments to ensure consistent visual branding and tone of voice. Resource Management • Allocate marketing budgets efficiently, monitor spending, and prioritize high‑performance channels. What We’re Looking For Minimum of 3 years of experience in new media operations within the financial industry, with familiarity in CFD and forex trading products. Proficiency in tools such as Premiere, Photoshop, and Canva, and the ability to independently produce high‑quality content. Core Competencies Industry Awareness: Able to quickly interpret forex market news and translate it into timely marketing topics. Data Mindset: Skilled at using key metrics (CTR, CPA, etc.) to optimize strategies. Creative Ability: Capable of visualizing and simplifying complex financial concepts for a broad audience. Bonus Points Experience launching new social media accounts from scratch (0–1) or successful viral content cases (portfolio required). Life as a DOOer At Doo Group, we embrace a culture of continuous growth, collaboration, and creativity. As a DOO, you’ll collaborate with top professionals worldwide, dive into exciting projects, and play a pivotal role in shaping the future of finance. Unlock your potential with Doo Group. Apply now and step into a role where your impact is celebrated #J-18808-Ljbffr