Regional Merchandising

1 hour ago

Manila, National Capital Region, Philippines Vouno Trade and Marketing Services Corporation Full time ₱1,000,000 - ₱1,500,000 per year

JOB REQUIREMENTS:

  • Bachelor's Degree in any 4-year course
  • At least 5 years' experience in similar role
  • Previous sales, merchandising and promotions experience in similar in an FMCG company is highly preferred

COMPETENCIES & SKILLS
:

  • Proficient in Microsoft Office Applications
  • Negotiating & Consulting Skills
  • Business Acumen
  • Excellent Presentation skills
  • Keen attention to details
  • Organized & systematic
  • High level of integrity
  • Data Mining & Analyzation
  • Leadership Skills
  • Distribution Management Skill

DUTIES AND RESPONSIBILITIES:

Assists the National Sales Operations Manager, Business Unit Head and leads the Merchandising and Promotions Supervisors (MPS) in executing trade marketing programs and in achieving superior brand staging through effective and strategic efforts in collaboration with the National Distributor and the sub-distributors in order to gain market share and achieve sales target in all brands of the Business Unit.

Merchandising

  • Ensures proper branding and merchandising installation per channel for the whole region according to Company's set of standards
  • Establishes local merchandising guidelines
  • Develops and oversees implementation of merchandising strategies
  • Monitors and analyses competitors' merchandising activities as reported by MPS in the region
  • Identifies opportunities for effective campaigns for the whole region
  • Monitors the inventory of the collaterals in the depots in the region.
  • Ensures proper utilization and deployment of the Point-of-Sale Materials (POSM) in the General Trade.
  • Ensures implementation of Merchandising Standard across all trade channels.

Program Management

  • Cascades the program and Company direction to the MPS and to the National Distributor counterparts.
  • Monitors and validates program execution thru actual fieldwork and check the veracity of submitted reports.
  • Assesses the effectiveness of programs and provide reports to Marketing and Business Unit (BU) Head.

Availability

  • Confirms the availability of product portfolio in the following trade channels: Local Key Accounts (LKA), Public Markets, Sari Sari Stores, Schools and POI thru actual fieldwork versus the submitted sales and availability reports from ADPs and National Distributor.

Distributor Management

  • Attends business reviews conducted by the National Distributor and render inputs.
  • Collaborates with the counterparts from the National Distributor and ADPs in the execution of programs and Company direction.
  • Recommends volume-generating programs and effective distribution strategy to all stakeholders.

Business Review (BR)

  • Conducts business reviews to all stakeholders when needed.
  • Prepares and presents business reports and KPI updates to MPS, NSOM and BU head.

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