Regional Buyer Activation Manager

3 days ago

Manila, National Capital Region, Philippines SMDC Full time

Job Summary:

The Buyer Activation Manager is responsible for conceptualizing and executing high-impact activations that drive buyer interest and broker engagement. This role focuses on event management, brand activation, and buyer experience enhancement to support regional sales objectives.

Key Responsibilities:

  • Event Conceptualization & Execution: Design and manage launches, open houses, and expos aligned with brand identity and regional sales goals.
  • Brand Activation Planning: Develop campaigns that elevate SMDC's brand presence; collaborate with marketing for consistent messaging.
  • Merchandising Strategy: Plan and deploy merchandising initiatives at project sites, broker offices, and events.
  • Broker & Buyer Engagement: Create incentive programs, recognition events, and exclusive previews; enhance buyer experience through activations.
  • Systems Diagnostics & Solutions: Optimize CRM and event registration tools; troubleshoot activation workflows and improve processes.
  • Performance & ROI Tracking: Monitor KPIs such as attendance, engagement, and conversion rates; manage activation budgets efficiently.
  • Cross-Functional Collaboration: Coordinate with Project Development, Marketing, and Sales teams to align activations with milestones and campaigns.

Core Competencies:

  • Strategic Activation & Brand Engagement: Ability to design impactful activations and campaigns.
  • Event Management: Strong planning and execution skills for all types of events.
  • Broker & Buyer Engagement: Expertise in loyalty programs and buyer-centric initiatives.
  • Operational Excellence: CRM proficiency, troubleshooting, and process optimization.
  • Performance Tracking: Ability to measure ROI and refine strategies based on data insights.

KPIs:

  • Number of Activations Executed
  • Buyer Engagement Rate
  • Broker Participation in Events
  • Conversion Rate from Activations
  • Budget Utilization Efficiency

Requirements:

  • Bachelor's degree in Business, Marketing, Real Estate Management, or related field
  • Experience in event management, brand activation, or sales engagement roles.
  • Strong organizational, communication, and negotiation skills.
  • Ability to manage multiple activations and deliver results under tight timelines.
  • Proficiency in CRM systems and digital tools (advantage)

Site Assignment (to be discussed separately):

  • National Capital Region
  • Central Luzon (Tarlac, Pampanga, Bulacan)
  • South Luzon (Cavite, Laguna, Batangas)
  • Visayas / Mindanao (Panay Island, Negros Island)

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