CRM and Automation Specialist

1 week ago

Manila, National Capital Region, Philippines BAD Marketing Full time

About BAD Marketing
BAD Marketing is a team of 170+ passionate leaders and creatives dedicated to delivering exceptional growth marketing results. We specialize in local lead generation, e-commerce, and information marketing, serving clients from auto and local business owners to online consumer brands and course creators.

Our philosophy is simple: excellence comes from a united team working toward a common goal — helping clients grow profitably while providing an unparalleled client experience. We invest in our people through extensive training, opportunities for growth, and a culture that balances achievement with fulfillment.

About This Role
As a
Systems Integration Specialist
, you will be a pivotal part of our operations team, ensuring GoHighLevel (GHL) and Zapier workflows are optimized, automated, and performing at the highest level across client accounts. You will maintain high-performing systems, troubleshoot complex technical issues, and collaborate with the team to implement strategic solutions.

We are seeking a
high-level GHL expert
— someone who knows the platform inside and out, can independently make decisions, and proactively identifies new ways to leverage tools for maximum efficiency. This is
not a "button-pusher" role
.

Key Responsibilities

  • Build, optimize, and manage GoHighLevel CRM systems for multiple client accounts, including pipelines, funnels, workflows, forms, surveys, and campaigns.
  • Develop and maintain complex Zapier automations to streamline workflows and integrate multiple tools.
  • Troubleshoot and resolve technical issues across GHL, Zapier, and third-party integrations.
  • Monitor and optimize campaign and automation performance to ensure consistent results.
  • Document strategies, processes, and decisions for transparency and knowledge-sharing.
  • Collaborate with account managers to translate client goals into actionable system solutions.
  • Stay current with new GHL and Zapier features and identify opportunities to implement them effectively.

Required Skills & Qualifications

  • 2+ years of hands-on experience with GoHighLevel CRM and Zapier automation.
  • Proven experience managing 50+ client accounts simultaneously.
  • Deep understanding of workflows, automations, AI chatbots, and A2P compliance (10DLC registration).
  • Exceptional problem-solving skills and attention to detail.
  • Ability to independently make decisions and provide rationale for actions.
  • Comfortable working in a fast-paced, dynamic agency environment.
  • Strong communication skills; able to explain technical concepts to non-technical stakeholders.
  • Experience with Google Sheets, Slack, APIs, and additional integrations is a plus.

Mindset & Work Style
We are seeking someone who:

  • Is proactive: anticipates problems and implements solutions before issues arise.
  • Is strategic and analytical: understands how automation impacts results and can optimize accordingly.
  • Is innovative: constantly researches new tools and finds ways to improve efficiency.
  • Takes Extreme Ownership of their work, aligning with our core values.

Core Values

  • BE BAD
  • PLAY TO WIN
  • EXTREME OWNERSHIP
  • SOLUTIONS NOT PROBLEMS
  • BEST IDEA WINS
  • ALWAYS BE GROWING
  • NOBODY IS BIGGER THAN THE TEAM

Benefits

  • Competitive health, dental, and vision insurance (US Residents only)
  • Unlimited PTO
  • Paid US Holidays
  • Opportunities for professional development and advancement
  • Collaborative, innovative, and supportive work environment

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