CRM and Automation Specialist
1 day ago
About BAD Marketing
BAD Marketing is a team of 170+ passionate leaders and creatives dedicated to delivering exceptional growth marketing results. We specialize in local lead generation, e-commerce, and information marketing, serving clients from auto and local business owners to online consumer brands and course creators.
Our philosophy is simple: excellence comes from a united team working toward a common goal — helping clients grow profitably while providing an unparalleled client experience. We invest in our people through extensive training, opportunities for growth, and a culture that balances achievement with fulfillment.
About This Role
As a
Systems Integration Specialist
, you will be a pivotal part of our operations team, ensuring GoHighLevel (GHL) and Zapier workflows are optimized, automated, and performing at the highest level across client accounts. You will maintain high-performing systems, troubleshoot complex technical issues, and collaborate with the team to implement strategic solutions.
We are seeking a
high-level GHL expert
— someone who knows the platform inside and out, can independently make decisions, and proactively identifies new ways to leverage tools for maximum efficiency. This is
not a "button-pusher" role
.
Key Responsibilities
- Build, optimize, and manage GoHighLevel CRM systems for multiple client accounts, including pipelines, funnels, workflows, forms, surveys, and campaigns.
- Develop and maintain complex Zapier automations to streamline workflows and integrate multiple tools.
- Troubleshoot and resolve technical issues across GHL, Zapier, and third-party integrations.
- Monitor and optimize campaign and automation performance to ensure consistent results.
- Document strategies, processes, and decisions for transparency and knowledge-sharing.
- Collaborate with account managers to translate client goals into actionable system solutions.
- Stay current with new GHL and Zapier features and identify opportunities to implement them effectively.
Required Skills & Qualifications
- 2+ years of hands-on experience with GoHighLevel CRM and Zapier automation.
- Proven experience managing 50+ client accounts simultaneously.
- Deep understanding of workflows, automations, AI chatbots, and A2P compliance (10DLC registration).
- Exceptional problem-solving skills and attention to detail.
- Ability to independently make decisions and provide rationale for actions.
- Comfortable working in a fast-paced, dynamic agency environment.
- Strong communication skills; able to explain technical concepts to non-technical stakeholders.
- Experience with Google Sheets, Slack, APIs, and additional integrations is a plus.
Mindset & Work Style
We are seeking someone who:
- Is proactive: anticipates problems and implements solutions before issues arise.
- Is strategic and analytical: understands how automation impacts results and can optimize accordingly.
- Is innovative: constantly researches new tools and finds ways to improve efficiency.
- Takes Extreme Ownership of their work, aligning with our core values.
Core Values
- BE BAD
- PLAY TO WIN
- EXTREME OWNERSHIP
- SOLUTIONS NOT PROBLEMS
- BEST IDEA WINS
- ALWAYS BE GROWING
- NOBODY IS BIGGER THAN THE TEAM
Benefits
- Competitive health, dental, and vision insurance (US Residents only)
- Unlimited PTO
- Paid US Holidays
- Opportunities for professional development and advancement
- Collaborative, innovative, and supportive work environment
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