Sr. Marketing Executive

2 days ago

Paranaque City, Calabarzon, Philippines Jebsen & Jessen Full time $60,000 - $80,000 per year

The Senior Marketing Executive collaborates with their immediate superior to develop and execute a marketing mix strategy (4Ps – Price, Product, Promotion, and Place) for both existing and new products, aiming to maximize market share and revenue growth.

Key Responsibilities & Duties:

1. Lead Management (20%)

  • Develop and manage lead generation initiatives through e-marketing, events, focus groups, campaigns, and third-party sources (e.g., BCI subscription, government websites).

  • Ensure effective lead engagement by the Sales team with defined targets and success metrics.

  • Monitor, analyze, and report on lead conversion rates while recommending improvements to enhance effectiveness.

2. Marketing Planning & Strategy (20%)

  • Develop and implement the annual marketing plan, including advertising and promotional (A&P) activities, product promotions, and strategic campaigns.

  • Align marketing strategies with business objectives, industry trends, competitor insights, and economic conditions.

  • Drive customer acquisition, retention, and reactivation efforts to meet the company's active customer (AC) targets.Assist in developing and executing A&P activities tailored to different product segments, industries, and channels.

  • Track and evaluate A&P effectiveness, providing insights and recommendations to the General Manager (GM).

  • Manage the segment's annual A&P budget and advise on spending patterns.

3. Promotional Activities (20%)

  • Plan and execute product launches, roadshows, exhibitions, workshops, focus group activities, and training seminars.

  • Coordinate event logistics, including venue sourcing, invitation distribution, and client engagement.

  • Conduct market research to assess competitor activities, pricing strategies, and industry trends.

  • Ensure marketing initiatives align with the company's branding and creative standards.

  • Assist in the development of promotional materials and liaise with advertising agencies for production.

4. Regional Campaign Execution (20%)

  • Lead the implementation of regional campaigns within the company, from strategy planning to execution and evaluation.

  • Set targets, drive engagement across teams—especially Sales—and maximize customer participation.

  • Provide monthly progress updates and actionable insights on regional campaigns.

  • Represent the company in regional marketing meetings and report campaign performance.

5. Market Analytics & Business Insights (20%)

  • Analyze and interpret data related to active customers, sales targets, channels, industries, and territories to support business growth.

  • Maintain and update market intelligence databases, ensuring data accuracy and relevance.

  • Stay informed on industry trends and competitor movements to refine marketing strategies.

  • Support inventory turnover analysis and provide recommendations to optimize stock levels.

Qualification:

  • Degree/Diploma in Marketing / Mass Communication / Economics or related discipline.

  • Minimum 5 years of relevant experience in material handling or engineering industry, preferably in sales and marketing

  • Minimum 3-5 years' experience in a supervisory capacity

  • Minimum 3 years' experience in a material handling equipment related industry

  • Able to work on tasks assigned with minimal supervision

  • Possess strong analytical, research and marketing skills

  • Good team player

  • Possess strong communication and interpersonal skills

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