Digital Analytics Specialist

Be the Data Powerhouse Behind Impactful Digital Strategies

Use your analytical expertise to influence digital outcomes that matter. Step into a global career in web analytics and make your mark in the nonprofit tech space-without ever leaving the country. With international exposure, this is your chance to create real impact, drive meaningful change, and grow your analytics expertise on a global scale.

Job Description

As a Digital Analytics Specialist, you'll track and optimize website and campaign performance to uncover actionable insights that support marketing and lead-generation efforts. You'll collaborate with stakeholders, implement advanced tracking strategies, and turn data into decisions that fuel digital success across the organization.

Job Overview

Employment type: Full-time

Shift: Night Shift, Weekends Off

Work setup: Hybrid (Makati or Clark)

Exciting Perks Await

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Night differential pay to maximize your earnings
• Hybrid work arrangement
• Prime office locations in Makati and Clark (Easy access to MRT stations, restaurants, and banks, and conveniently accessible by PUVs)
• Fixed weekends off
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment; available to account holders with minimum of 6 months company tenure)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Free 24/7 access to our office gyms (Ortigas and Makati) (With a free physical fitness trainer)
• Exclusive Emapta Lifestyle perks (Hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used at your discretion (Including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

• 3+ years of experience in web or digital analytics, preferably in a B2B SaaS environment
• Advanced expertise with Google Tag Manager (GTM) - including custom events, variables, triggers, and debugging
• Strong hands-on experience with Google Analytics 4 (GA4) - event modeling, conversion setup, and exploration reports
• Proficiency in data visualization and reporting tools such as Looker Studio, Microsoft Power BI, and Tableau
• Solid understanding of marketing funnels, attribution logic, and customer journey analysis
• Experience with CMS-based websites (especially WordPress) and common front-end elements
• Proficiency with debugging tools (Tag Assistant, GA Debugger, browser DevTools)
• Ability to clearly communicate technical concepts to non-technical audiences
• Knowledge of GDPR/CCPA compliance, cookie consent tools, and tracking governance best practices

Desired Skills & Qualifications

• SQL and/or BigQuery for large-scale data extraction and analysis
• Familiarity with web experimentation platforms (e.g., VWO, Optimizely)
• Understanding of CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
• Strong storytelling and data visualization skills to present insights effectively
• Confidence in presenting findings to cross-functional stakeholders and marketing leadership

Your Daily Tasks

Analytics Strategy & Implementation

• Own end-to-end implementation of website tracking using Google Tag Manager (GTM)
• Set up and troubleshoot GA4 custom events, conversions, and behavioral tracking
• Maintain clean and well-documented dataLayer implementations across the website
• Audit and validate data integrity across platforms, including cross-domain and campaign tracking
• Develop scalable tagging frameworks and enforce consistent taxonomy and governance standards

Reporting & Insights

• Build and maintain dashboards using GA4, Looker Studio, and other BI tools to track KPIs like engagement, bounce rate, form submissions, and funnel performance
• Analyze user behavior to uncover UX, content, or performance improvement opportunities
• Translate analytical findings into actionable recommendations for marketing, design, and web development teams
• Regularly deliver insights to marketing stakeholders, including in QBRs and campaign retrospectives

Optimization & Experimentation

• Partner with marketing stakeholders to support A/B testing and CRO initiatives
• Help design, implement, and evaluate experiments using tools like Google Optimize (or successor), VWO, or Optimizely
• Monitor conversion paths, identify drop-offs, and inform strategies to improve lead quality and pipeline influence

Collaboration & Governance

• Partner with developers to validate tracking on dynamic content, forms, and WordPress ACF-based templates
• Support UTM governance, campaign attribution modeling, and channel-specific reporting
• Collaborate with SEO, performance marketing, and RevOps to assess traffic quality and MQL behavior
• Maintain structured QA workflows and a centralized change log for analytics deployments

Advanced Analysis (Preferred)

• Utilize tools like BigQuery or SQL for more advanced exploration and audience segmentation
• Combine web analytics with CRM or marketing automation data to understand conversion journeys

About the Client

Our client, Bonterra Tech, is a leading software company dedicated to powering the social good sector. With a focus on nonprofits, foundations, and public agencies, they deliver technology solutions that empower organizations to expand their impact and build stronger communities. By merging innovation with purpose, they help change-makers make smarter, data-informed decisions that drive real-world outcomes.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra