Digital Marketing Associate Specialist

Digital Marketing Associate Specialist - Consumer, Digital Activation, HHDDA- Asia Pacific

Job Summary: We are seeking a highly skilled Digital Marketing Associate Specialist to support our day-to-day consumer activation campaign operation across Asia-Pacific markets. This role combines omnichannel media campaign execution, social media & listening operations, and data-driven campaign analysis. The ideal candidate will have a background working on the agency side and possess a strong understanding of digital marketing trends, data analytics, and consumer engagement tactics, along with operational excellence collaborating across multiple teams. The candidate is based in Philippines.

Key Responsibilities:

·       Media Strategy Development

o   Assist in the planning and execution of consumer activation campaigns across digital, social and offline channels in AP markets

o   Collaborate with marketing teams to align media efforts with business goals

o   Work with media agencies to monitor and adjust campaigns to maximize effectiveness and ROI

·       Social Media Management

o   Manage daily company owned social media activities including planning, scheduling, publishing, monitoring interactions, and community management across various platforms

·       Social Listening & Insights

o   Monitor online conversations, brand mentions, industry activities using social listening tools to identify emerging trends, sentiment, and potential risks and opportunity

o   Generate regular reports and dashboards summarizing insights, campaign performance, and audience behavior to inform and optimize ongoing marketing and influencer strategy

·       Performance Measurement and Analysis

o   Establish and track KPIs to measure campaign success.

o   Conduct performance reviews and reports and provide actionable insights and recommendations based on data analysis.

·       Collaboration and Stakeholder Management

o   Work closely with internal stakeholders including Marketing, Legal and Medical to ensure cohesive messaging and branding across all channels.

o   Manage external agencies and vendors to optimize campaign execution

o   Ensure compliance with brand guidelines, legal requirements and related policies

·       Innovation and Trend Monitoring:

o   Stay up-to-date with latest and emerging digital marketing trends, tools, and best practices.

o   Contribute to knowledge-sharing initiatives, applying best practices learned from campaign activities to future projects

WHAT YOU MUST HAVE

To be successful in this role, you will have strong experience in ideating and implementing 0 to 1 strategies with an early stage / growth stage startup/ entrepreneurial mindset, and an innate joy to celebrate and learn from failures.

·       Bachelor of Arts or Bachelor of Science in Business, Marketing, Communications, or other-related disciplines

·       Minimum 3 years of experience in digital and social media operations working a digital marketing agency or similar environment

·       Familiarity with digital media buying, campaign tracking, and performance measurement.Proficiency with social media management and social listening tools. Strong analytical skills with the ability to interpret data and provide actionable insights.

·       Passion for Digital, Data, and Analytics tools and technologies. Deep understanding of Asia Pacific markets. Fluency in English, both spoken and written, with an ability to synthesize data/insights into actionable business recommendations backed by Structured problem-solving skills and analytical rigor

·       Capability to communicate, collaborate and drive adoption and change across a range of local, regional, and global functions, with the empathy and sensitivity for cultural differences and can rally teams to action and outcomes

·       Strong project and people management skills, with intellectual curiosity and the ability to create a vision as well as execute complex initiatives in matrix structures and a get things done attitude