Senior Marketing Specialist

We're on the hunt for a highly skilled Senior Marketing Specialist who can both execute day-to-day performance marketing tasks and lead regional digital strategy. You'll run paid campaigns across major platforms, optimise email marketing, refine funnels, and collaborate across departments to grow our client's brand in Europe.

If you love performance marketing, are comfortable working across channels and markets, and enjoy combining hands-on execution with big-picture thinking, this role is for you. Our ideal candidate is data-driven, detail-oriented, and passionate about digital growth.

About the role

As a Growth Marketing Specialist, you'll be responsible for leading and executing digital campaigns across Meta, Google, YouTube and beyond. You'll collaborate with the Head of Marketing, Campaign Manager, and other stakeholders to optimise funnel performance, regionalise campaigns, and improve our overall acquisition strategy. You'll also oversee email marketing, reporting, and creative testing — with access to tools like Klaviyo, Shopify, GA4, and Looker Studio. This role offers a rare balance of autonomy, creativity, and strategic ownership in a company that's ready to scale.

• 100% remote with full-time, consistent hours
• Collaborative and no-nonsense team culture
• Opportunity to own performance across multiple regions
• Growth potential in a fast-scaling e-commerce company
• Clear KPIs, structured systems, and leadership support

• Job Location: Remote, work from home
• Company Location: Nijmegen, Netherlands
• Job Type: Full-time, 40 hours per week
• Work Hours (CET): 9:00 AM – 5:30 PM (flexible)

Paid Media & Campaigns

• Run and manage advertising campaigns on Meta, Google, and YouTube

• Help improve results by tracking key numbers like:

• ROAS (Return on Ad Spend) – how much we earn for every euro we spend on ads.

• CAC (Customer Acquisition Cost) – how much it costs to get a new customer.
• CVR (Conversion Rate) – the percentage of people who take action, like making a purchase.
• Adjust marketing content for local markets.
• Help test new platforms like TikTok or LinkedIn to find new growth opportunities.

Email Marketing & CRM

• Set up and manage automated emails and newsletters using Klaviyo (or similar tools)
• Organise contact lists and send targeted emails to different audiences
• Check email performance and suggest improvements
• Work with content creators to plan email topics and timing

Analytics & Website Funnels

• Track how campaigns are performing using tools like Google Analytics (GA4)
• Share regular reports and ideas to improve campaign results
• Review website funnels to spot any issues or drop-offs
• Suggest updates to landing pages in Shopify to boost sales and sign-ups.
• Help document campaign learnings and build internal playbooks for recurring tasks.

Teamwork & Support

• Collaborate with the social media and influencer marketing team.
• Support junior team members and share helpful tips or feedback.
• Communicate clearly and openly with the team — we value honesty and respect.

Ideally, you'll have experience with:

• Klaviyo or ActiveCampaign (email automation tools)
• Meta Ads Manager, Google Ads, YouTube
• Shopify, GA4, Google Tag Manager, Looker Studio
• Impact (or similar influencer platforms)
• Trello, Slack, Zoom, Google Drive
• Familiarity with SEO tools such as Ahrefs is a plus

• 4+ years working remotely in a digital marketing or growth role (DTC e-commerce preferred).
• Proven experience managing high-performing paid campaigns.
• Strong operational skills and attention to detail.
• A data-driven mindset and ability to extract insights from performance data.
• Ability to strategise, build, and execute campaigns independently.
• Strong English communication skills and comfort working in cross-functional teams.
• Confidence to work in a structured, fast-paced, and feedback-driven environment.

You must also be someone that…

• Thrives with structure and is available during European work hours.
• Speaks up when things don't work and takes initiative to improve them.
• Is open, reliable, and delivers what they promise.
• Works independently, but values collaboration.
• Balances big-picture thinking with hands-on execution.