Marketing Coordinator

Background

The Reliability Academy delivers world-class online training and coaching to clients and students across the globe. To date, we have helped 100+ companies, and trained 1200+ industry professionals, across 50+ countries in all major industries. Founded in 2018, we are headquartered in Brisbane, Australia but work virtually with most of our team based in the Philippines.

Please note this role is advertised as based in the Philippines but we are open to applications for people anywhere in the world.

About Us

Our customers are in all parts of the world, from individuals to large multinational companies. We have big plans and are working to deliver our online training in 8-10 different languages to better serve our customers. We believe in being a force for good and that means:

• building a great company with a strong focus on our values and behaviors. We are building a small, but mighty team that truly enjoys working together and delivers a world-class product and experience to our customers.
• serving our niche to the best of our ability and reaching those less fortunate than us. To that purpose, we have launched the Reliability Academy Scholarship Program enabling students in developing nations to access our training with a 75% Scholarship
• aligning our company mission and vision to the United Nations Sustainable Development Goals

The company is growing with a small team of full-time and part-time contractors working across the Asia-Pacific region, currently all reporting to the Operations Manager, also based in the Philippines whilst our Managing Director is based in Brisbane, Australia. We deliberately hire talent in different regions of the world to keep costs down, create diversity, and build a multi-lingual team.

Role Purpose

The Marketing Coordinator is responsible for driving demand generation through inbound and outbound marketing strategies, leading to a steady flow of qualified B2B leads (sales calls) and online B2C purchases. This role involves developing and maintaining marketing assets, executing high-performing marketing strategies and campaigns (inbound, outbound and PPC), overseeing lead generation initiatives and ensuring the successful implementation of marketing activities to achieve profitable results.

Responsibilities

As Marketing Coordinator your initial responsibilities will consist of:

Demand Generation and Strategy

• Develop and execute inbound and outbound marketing strategies that align with company goals, focusing on generating qualified B2B leads.
• Plan and manage marketing campaigns, PPC campaigns primarily for B2C (Google Ads, LinkedIn Ads, Facebook Ads), and outbound campaigns for B2B (cold email and/or LinkedIn outreach).
• Ensure effective lead attribution by implementing and managing UTM tracking across platforms.
• Define required marketing assets and activities to support strategic objectives, ensuring timely and effective execution.
• Align the marketing message with the Story Brand framework, ensuring our customers are the heroes of their own story and Reliability Academy offers the solutions they need.
• Implement the They Ask You Answer framework, ensuring that all content addresses the most pressing questions and challenges faced by potential customers.
• Collaborate with the Managing Director and (future) Sales Team to ensure effective lead handoff and nurturing.

Team Coordination

• Coordinate the marketing team, including the Social Media Manager, Content & Copywriter, fostering collaboration and accountability.
• Coordinate with the Designer, Operations Coordinator and the Web Development team for marketing-related projects.
• Ensure the Marketing team delivers high-quality outputs aligned with the company's strategic goals.
• This role starts without direct supervision, but for the right candidate the opportunity exists to grow into the role of Marketing Manager with direct line management of the marketing team

Content Oversight

• Supervise the development of a robust content calendar, ensuring content aligns with the customer's buyer's journey.
• Oversee the production of blogs, videos, case studies, and other materials and marketing assets (e.g. Scorecards) created by the marketing team, ensuring consistency with brand messaging and content strategies (They Ask You Answer and StoryBrand).
• Manage email sequences and nurture campaigns to engage and convert leads into opportunities.
• Lead the efforts to grow and engage our YouTube audience by producing educational and problem-solving videos, answering common industry questions.

Marketing Analytics and HubSpot Management

• Develop and maintain a marketing performance dashboard to track key metrics, such as lead volume, conversion rates, website traffic, sales calls (qualified leads).
• Integrate and manage HubSpot, cold email systems, and campaign tracking tools for marketing automation, lead tracking, and reporting.
• Analyze performance data to optimize campaigns and recommend improvements.
• Report on marketing activities and outcomes to the Operations Manager and Managing Director.

SEO and Social Media

• Ensure SEO strategies drive organic traffic growth and improve search rankings.
• Manage and optimize PPC campaigns across Google, LinkedIn, and Facebook.
• Oversee the company's social media presence, with a primary focus on LinkedIn, to build trust and position Reliability Academy as an industry leader.

Partnerships and Collaboration

• Identify and nurture strategic partnerships to expand brand exposure and reach.
• Collaborate with industry experts and partners to create co-branded content and initiatives.

What Success Looks Like

Succeeding in this role will mean the Marketing Team establishes a steadily growing flow of qualified ("80% sold") B2B leads enabling strong revenue growth for the company.

Success will be measured by the following metrics:

• Within 3–6 months: establish a steady pipeline of qualified B2B leads.
• Achieving 20+ sales calls with qualified leads per month (after a ramp-up period).
• Run profitable campaigns (Google, LinkedIn and Facebook) with a Return on Ad Spend of at least 3x
• Driving organic traffic growth and increasing website engagement.
• Achieving campaign-specific KPIs, such as email open rates and content engagement metrics.

About You

Knowledge and skills are important, but we will primarily hire based on attitude and behavior. We are looking for someone who:

• Is self-motivated and proactive with a positive attitude and a great work ethic.
• Takes ownership of their work and is results-driven, constantly seeking to improve and optimize.
• Communicates clearly and effectively, both with internal teams and external stakeholders.
• Has a deep understanding of inbound marketing strategies and can balance creativity with data-driven decisions.
• Enjoys working remotely and thrives in a remote, collaborative environment and is comfortable managing a distributed, diverse team.
• Is passionate about inbound marketing and embraces data-driven decision-making.
• Aspires to grow into a leadership role with direct line management responsibilities in the future.

Your Skills

• Your knowledge, skills and experience:
• Proven experience in inbound and outbound marketing, and demand generation.
• Strong digital marketing skills: PPC ads (Google, LinkedIn, Facebook), SEO, outbound (cold email / LinkedIn outreach)
• Experience managing marketing performance metrics and reporting on results.
• Strong analytical skills with the ability to use tools like Google Analytics, SEMrush, or other SEO software.
• Experience with HubSpot Marketing Solution.
• Excellent organizational and project management skills.
• You are fluent in English with excellent written and verbal communication skills. Your written English is clear, concise, and accurate.
• A sound understanding / experience with automation tools and AI (LLMs, agents) would be a bonus, as would experience in leading/managing/coordinating a team

What's on Offer

This is a long-term virtual role allowing you to work from home. You will work during Australian business hours i.e. your workday will fall between 7 am to 7 pm GMT+10 to ensure overlap with the rest of the team (who are based in the Philippines). There will be a 3-month probation period.

Base pay between USD 1,200 and USD 1,600 per month depending on experience and skills, with a 13th-month pay in December, 20 days of paid leave, an annual allowance of USD 1,000 towards Private Health Insurance and a chance to earn a performance bonus up to 3 months of salary (subject to business and personal performance).

Applying

This is an important requirement for Reliability Academy, and we would love to have someone on seat as soon as possible, but we will take our time to find the right candidate. That means we will be shortlisting and interviewing soon after this job post has gone live and will continue until we find the right candidate. Therefore, this job could stay open for several weeks or close quickly

We appreciate people who pay attention to detail so please mention the words "Blue Banana" when we ask about your aspirations in life.