Marketing Manager

4 days ago

Quezon City, National Capital Region, Philippines Lucky Beauty Inc. Full time

LUCKY BEAUTY NEEDS ANOTHER LUCKY MUSE

We are seeking a dynamic, data-driven, and creative Marketing Manager to lead and execute Lucky Beauty's marketing strategy across digital, social, retail, and influencer channels. This role will play a key part in shaping our brand story, launching new products, and building lasting emotional connections with our customers. You will work cross-functionally with product development, sales, design, and content teams to ensure cohesive and impactful brand messaging.

KEY RESPONSBILITIES

1. Strategic Marketing Planning

  • Develop and execute 360° marketing campaigns for new product launches, seasonal promotions, and brand awareness initiatives.
  • Create and manage annual and quarterly marketing calendars aligned with business goals and product development timelines.
  • Lead go-to-market strategies that bridge DTC, retail, and international markets.

2. Brand Management & Positioning

  • Maintain and evolve the brand voice, visual identity, and messaging across all platforms.
  • Ensure all marketing materials are consistent with brand guidelines and resonate with target audiences.
  • Identify emerging trends in beauty and incorporate them into brand storytelling.

3. Digital & Social Media Marketing

  • Collaborate with digital and content teams to drive performance across SEO, email, paid social, and influencer marketing.
  • Support the development of content strategies that build community and drive engagement on platforms like Instagram, TikTok, and YouTube.
  • Monitor analytics and KPIs to measure campaign effectiveness and make data-backed optimizations.

4. Influencer & Partnership Marketing

  • Identify and build strong relationships with influencers, brand ambassadors, and key opinion leaders.
  • Develop and execute influencer campaigns that amplify product launches and brand awareness.
  • Explore partnership opportunities with complementary brands and platforms.

5. Retail & Trade Marketing

  • Partner with sales and retail teams to drive in-store activation strategies and merchandising plans.
  • Oversee integration of POS materials, sampling strategies, and retail events that align with brand and product launches.
  • Collaborate on co-branded retail marketing with key partners (e.g., Ulta, Sephora, or Target, if applicable).

6. Budget & Project Management

  • Manage the marketing budget, ensuring efficient spend and clear ROI on all campaigns.
  • Oversee project timelines and coordinate with internal and external stakeholders to ensure timely execution.

QUALIFICATIONS:

  • A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 3-5+ years of progressive marketing management experience,
    with a strong preference for candidates from the beauty, wellness, or CPG (Consumer Packaged Goods) industry.
  • Proven experience developing and launching successful 360° marketing campaigns for new products and seasonal promotions.
  • Demonstrated success in creating and executing go-to-market strategies across a mix of channels, including DTC (Direct-to-Consumer), wholesale retail, and international markets.
  • Amenable to work in E. Rodriguez Sr. Ave Quezon City

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