Marketing Automation Specialist

We're Hiring: Marketing Automation Specialist

Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered

We are currently on the lookout for a Marketing Automation Specialist to join our team at Cloudstaff, the #1 workplace everywhere Think you qualify for the role? Attach a 1-2 minute video intro and introduce yourself to us so we can meet you virtually. Attach this together with your updated CV to become a priority applicant

Role: Marketing Automation Specialist

Work Arrangement: Work From Home

Location: Any CS Branch - Angeles, Mabalacat, Makati, Ortigas, Tarlac, Cebu, Davao

Schedule: Morning Shift

Job Description:

The Marketing Automation Specialist will be responsible for configuring the Braze platform. This role requires in-depth expertise in Braze's product features, including multichannel messaging, customer journey orchestration, audience segmentation, personalization, and analytics. The specialist will contribute to the full lifecycle of marketing automation initiatives, encompassing planning, design, and build phases, to ensure successful implementation and measurable outcomes.

Key Responsibilities:

• Collaborate with cross-functional teams to plan the implantation of marketing automation journeys, identifying objectives, target audiences, and key performance indicators.
• Design customer journeys and campaigns using Braze's tools for segmentation, content personalization, and A/B testing.
• Build and configure automation workflows, integrations, and data flows within the Braze platform to support campaign execution.
• Monitor and analyse campaign performance, utilizing Braze's reporting and analytics features to refine strategies and drive continuous improvement.
• Ensure compliance with data privacy regulations and best practices in all automation activities.

Preferred Qualifications:

• Experience with advanced Braze features, including BrazeAI for generative AI and automated decision-making.
• Familiarity with programming languages (e.g., SQL, JavaScript) for custom scripting and data integrations.
• Strong analytical skills, with proficiency in data visualization and performance metrics interpretation.
• Excellent communication and problem-solving abilities, with a track record of delivering projects on time and within scope.

Non-negotiable skills & requirements:

• Bachelor's degree in computer science, Information Technology, Engineering, or a related technical field; advanced degrees are preferred.
• A minimum of 3-5 years of professional experience in marketing automation, with demonstrated involvement in all stages of development, including strategic planning, solution design, and technical build-out.
• Comprehensive knowledge of Braze's core product features, such as Canvas for journey orchestration, Currents for data integration, predictive analytics, and AI-driven personalization tools.
• Proven ability to integrate Braze with other systems, including CRM platforms, data warehouses, and web analytics tools.
• Certification in Braze, such as Braze Certified Practitioner, Braze Certified Marketer, or Braze Certified Developer; equivalent certifications in Adobe (e.g., Adobe Campaign Certified Professional) or Salesforce (e.g., Salesforce Marketing Cloud Email Specialist) are acceptable alternatives or supplements.

Perks & Benefits (Work From Home)

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
• Flexible leave credits which may be used for vacation, emergency and sick leaves
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled  Superb and exciting Mid-Year Parties – with items to give away and cash prizes
• Endless opportunities for career advancement
• Annual Performance Review with Salary Increase
• We set you up for success with a company-provided PC/Laptop and fiber internet connection
• Tech-on-wheels Support
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
• International career growth and connections
• Unlimited cash incentives for hired referrals
• Mental Wellness Employee Assistance program through Lifeworks
• In-house psychiatrist available to support employees' well-being
• Become part of the Employee Share Units program
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

Cloudstaff : Build Your Career, Anywhere

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

Why Cloudstaff is the #1 Workplace?

• Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition

• Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement

• Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.**