Marketing Automation Specialist
4 days ago
We are looking for a Marketing Automation Specialist to join our Global Marketing Operations & Automation Team.
We are looking for a person with an in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns and landing page development.
This role requires a strategic thinker who is also hands-on, with a keen understanding of marketing automation best practices and technologies.
Major Responsibilities
- Build and execute email/webinar/paid media marketing campaigns using dynamic content, A/B testing, tokens etc
- Build and test landing pages & forms
- Oversee & manage the list segmentations for targeted marketing efforts
- Work cross-functionally with corporate marketing with corporate marketing, demand generation, customer success, business operations, and other teams of organization to discuss email execution goals, timelines, and success metrics to deliver best-in-class end user, customer, and partner email experience
Desired Background
- 3 - 5 years of experience in marketing automation, with a focus on email marketing and landing page development
- Proficiency in Marketo is a must
- Strong understanding of email marketing best practices, A/B testing, and analytics
- Excellent project management and organizational skills
It would be great if you also have:
- Background in Salesforce
- Team player spirit
- Believe in learning new things every day
This role is a 1-year contract role with a possible of extension and a potential to be a permanent role.
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