Product Marketing Manager

1 week ago

Ayala Alabang, National Capital Region, Philippines Concepcion Midea Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Job Description:

  • Research and analyze market conditions
  • Identify key competitor and consumer trends
  • Articulate market requirements and opportunities
  • Identify opportunities for product innovation and product enhancements
  • Work with engineering (D&D) regarding product development
  • Define the long term strategy of the product and create product road map
  • Develop pricing strategies
  • Determine & Develop product specifications & packaging requirements
  • Ensure product availability to support forecasts and sales targets
  • Oversee product development
  • Manage and communicate with cross functional teams
  • Prepare product documentation in all steps involved
  • Negotiate with suppliers
  • Develop product marketing plan and launch/event campaigns to generate product awareness and demand
  • Ensure proper and timely execution of abovementioned campaigns
  • Liaise with advertising and communications manager to promote product
  • Support sales and marketing with the necessary product knowledge and technical expertise
  • Conduct product presentations to relevant audience
  • Develop sales tools and sales training material
  • Provide inputs & support for marketing collateral development
  • Supply sales with latest research and marketing information
  • Implement marketing plan in conjunction with all departments
  • track and evaluate effectiveness of campaigns by accomplishing post-campaign reports
  • Achievement of market share targets for his/her brand(s) and its variants
  • Achievement of brand topline targets (volume and value)
  • Ensure effective planning and utilization of A&P budget
  • Manage brand and product P&L to achieve profitability targets set by Management
  • Manage product-related support, feedback and inquiries from users through different channels like Condura website & FB page
  • Regularly coordinate with sales & trade marketing to track customer and end-user feedback
  • Use market feedback to inform product refinements and ongoing development
  • Formulate and recommend action steps to address activities detected in the market
  • Monitor product inventory

Experience: 

Four (4) year college degree required, experience in Marketing, Business, or Communications

Has at least one (1) product/marketing experience and product launches.

Has at least experience on handling Room Air-Conditioning (RAC)

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