Digital Marketing Manager

At RTM Law Firm, we believe digital marketing is more than campaigns and clicks — it's about creating connections, building trust, and driving growth with purpose. We're looking for a Digital Marketing Manager who thrives on innovation, collaboration, and measurable results.

In this role, you'll have the opportunity to lead strategies that directly impact how injured clients find us, engage with us, and ultimately get the support they deserve. Your creativity, analytical mindset, and ability to execute will help shape our firm's online presence and fuel our continued growth.

We're not just a law firm — we're a community. We value diverse perspectives, fresh ideas, and an entrepreneurial spirit that challenges the status quo. Here, your contributions will be recognized, your strategies tested and refined, and your impact clearly visible.

If you're passionate about blending creativity with data, storytelling with strategy, and performance with purpose, we invite you to join RTM Law and grow with us.

RTM Law, APC is looking for a motivated, curious, and proactive addition to our growing team. We are looking for a Digital Marketing Manager to lead our marketing strategy and execution. The ideal candidate will have strong digital expertise, excellent communication skills, and the ability to position our firm as a trusted leader in personal injury law.

Key Responsibilities

Strategy & Planning

• Develop and implement digital marketing strategies aligned with business goals.
• Define target audiences and create campaigns to reach and engage them.
• Plan and manage digital budgets, ensuring efficient ROI.
• Stay updated on digital marketing trends, tools, and best practices.

Website & SEO

• Oversee website strategy, design, updates, and performance.
• Manage SEO efforts: keyword research, on-page optimization, backlinks, and local SEO.
• Ensure website content is optimized for lead generation and user experience.
• Monitor site analytics and conversion metrics using Google Analytics or similar tools.

Media

• Manage campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok, etc.
• Optimize campaigns for cost efficiency and lead quality.
• Conduct A/B testing on ads, landing pages, and calls-to-action.
• Track and report ROI on all paid channels.

Content Marketing

• Develop and manage content calendars across digital platforms.
• Oversee blog, video, email, and social content production.
• Ensure content aligns with brand voice, compliance requirements, and client interests.
• Collaborate with internal teams and vendors on creative production.

Social Media Management

• Build and execute social media strategy across all relevant platforms.
• Monitor engagement, respond to inquiries, and maintain consistent posting.
• Run paid social media campaigns and measure their performance.
• Leverage social channels to build community and increase visibility.

Email Marketing & CRM

• Manage email campaigns (newsletters, client updates, nurture sequences).
• Segment audiences for targeted campaigns.
• Track open rates, click-through rates, and conversions.
• Maintain client databases and ensure accuracy of contact information.

Partnerships & Engagements

• Take the lead in promoting the law firm by building our reputation and increasing visibility through campaigns, events, and community partnerships.
• Plan and run outreach efforts that strengthen RTM Law's connection with the community.
• Ensure news, updates, interviews, and campaign highlights are shared with media outlets.
• Work with brand representatives to network and build partnerships with local businesses (e.g., autobody shops).
• Create and organize campaigns that showcase RTM Law's values and services, helping us remain visible and trusted in the community.

Analytics & Reporting

• Measure and report performance of all digital campaigns.
• Provide insights and recommendations based on data.
• Monitor KPIs such as traffic, conversions, cost per lead, and client acquisition.
• Create dashboards for leadership to track marketing performance.

Team & Vendor Management

• Supervise and mentor junior marketing staff or contractors.
• Manage relationships with external vendors, agencies, or freelancers.
• Ensure all deliverables meet deadlines and quality standards.

Compliance & Branding

• Ensure marketing complies with industry regulations (e.g., legal advertising guidelines in California).
• Maintain consistent branding across all channels.
• Protect firm reputation through careful monitoring of public communications.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's or relevant certifications a plus).
• Proven experience (5+ years) in digital marketing, preferably in professional services, legal, healthcare, or other client-service industries.
• Strong understanding of SEO/SEM, PPC, content marketing, email marketing, social media strategy, and digital advertising.
• Demonstrated ability to develop and manage campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Proficiency with analytics and marketing tools such as Google Analytics, Google Tag Manager, Search Console, HubSpot, Mailchimp, or similar platforms.
• Experience in website management and optimization (WordPress or similar CMS).
• Strong copywriting and storytelling skills, with the ability to tailor messages for different digital channels and audiences.
• Data-driven mindset with proven ability to set, track, and report on KPIs (traffic, lead generation, conversion, ROI).
• Skilled in CRM integration and marketing automation tools to improve lead nurturing and conversion.
• Familiarity with brand management, reputation monitoring, and online reviews in a competitive market.
• Excellent communication, leadership, and collaboration skills to work cross-functionally with attorneys, operations, and business development teams.
• Creative thinker with a proactive, problem-solving approach and the ability to adapt strategies based on performance metrics.
• Experience managing budgets, agencies, and vendor relationships effectively.

Job Type: Full-time

Pay: From Php110,000.00 per month

Work Location: Remote