Digital Marketing Manager
2 weeks ago
We are looking for a Digital Marketing Manager to oversee marketing automation, content planning, and campaign performance across multiple digital platforms.
Responsibilities:
- Build and maintain CRM email automations for lead nurturing, onboarding, and re-engagement
- Manage and optimize lead magnets, tagging, and segmentation to ensure smooth marketing workflows
- Plan and schedule weekly social media content aligned with promotions and themes
- Repurpose long-form content (blogs, videos, podcasts) into short-form materials for social channels
- Monitor audience engagement, manage comments and messages, and suggest appropriate responses
- Prepare monthly marketing performance reports and track KPIs such as open rates, conversions, and engagement
- Conduct A/B testing on campaigns to improve performance and reach
- Coordinate timelines and assets for launches and live events
- Maintain a master content calendar to ensure brand consistency across platforms
- Design simple graphics using Canva and draft newsletters from provided content
Qualifications:
- Strong written and verbal communication skills in English
- Proven experience in digital marketing, automation, and content management
- Proficient in HubSpot, SquareSpace, Canva, and Google Workspace
- Skilled in video editing and familiar with Buzzsprout or similar tools
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Job Type: Full-time
Work Location: Remote
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