Customer Marketing Development Supervisor

Job Summary :

The Customer Marketing Development (CMD) Marketing Supervisor will supervise the Customer Marketing Development team at Fresh Group, driving the creation and implementation of effective trade marketing strategies to enhance customer engagement and maximize sales at the point of purchase. This role focuses on understanding customer behavior, optimizing the in-store experience, and ensuring that marketing initiatives align with Fresh Group's overall business objectives.

Duties and Responsibilities:

1. Strategic Planning and Execution:

   • Develop and execute point-of-purchase (POP) marketing strategies to drive customer engagement and sales.

   • Collaborate with the senior management to align POP marketing initiatives with overall business goals.
     

2. Team Leadership:

   • Supervise the Customer Marketing Development team, fostering a collaborative and high-performance work environment.

   • Set clear objectives, provide regular feedback, and conduct performance evaluations for team members.
     

3. Market Research and Customer Insights:

   • Conduct market research to understand customer behavior, preferences, and trends at the point of purchase.

   • Analyze data and customer insights to inform POP marketing strategies and initiatives.
     

4. Campaign Development and Management:

   • Implement in-store marketing campaigns, including displays, signage, and promotional materials.

   • Coordinate with the creative team to develop engaging and effective POP materials.
     

5. Cross-Functional Collaboration:

   • Work closely with sales, product development, and supply chain teams to ensure seamless execution of POP marketing strategies.

   • Partner with external vendors and agencies to enhance the quality and effectiveness of POP materials.
     

6. Budget Management:

   • Develop and supervise the POP marketing budget, ensuring efficient allocation of resources.

   • Monitor expenses and ROI of POP marketing initiatives, adjusting strategies as needed.
     

7. Performance Tracking and Reporting:

   • Establish KPIs to measure the success of POP marketing campaigns.

   • Provide regular reports and analysis to senior management, highlighting key insights and recommendations for improvement.
     

8. Customer Experience Optimization:

   • Continuously evaluate and improve the in-store customer experience, ensuring it is aligned with Fresh Group's brand values and customer expectations.

   • Implement feedback mechanisms to gather customer insights and drive continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum of 5 years of experience in trade marketing or related fields, with a proven track record of success.

• Strong leadership and team management skills, with experience leading cross-functional teams.

• Excellent understanding of consumer behavior, market research, and data analysis.

• Creative thinker with the ability to develop innovative marketing solutions.

• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.

• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

• Proficient in marketing software and tools, including CRM and analytics platforms.

• Proficient in Microsoft (Excel, Powerpoint, Word, etc.) and Google Suite (Sheets, Slides, Docs, etc.)

Preferred Skills:

• Experience in the retail or FMCG industry.

• Knowledge of digital marketing and e-commerce strategies.