Digital Marketing Supervisor

1 day ago

Taguig, National Capital Region, Philippines Betrnk Inc. Full time $90,000 - $120,000 per year

We are seeking a proactive and results-driven Digital Marketing Supervisor to lead and manage our digital marketing initiatives. This role will oversee a team of digital marketers and collaborate with cross-functional departments to develop, execute, and optimize digital campaigns that drive brand awareness, engagement, and conversion.

Key Responsibilities
Strategic Planning & Execution

  • Develop and implement digital marketing strategies across multiple platforms including SEO/SEM, email, social media, and display advertising.

  • Supervise the execution of campaigns, ensuring alignment with company goals, brand messaging, and budget constraints.

Team Leadership

  • Manage and mentor a team of digital marketing specialists.

  • Assign projects, track team performance, and provide regular feedback to encourage skill development and high performance.

Campaign Management

  • Monitor and analyze campaign performance metrics (CPC, CTR, ROI, etc.).

  • Use data to optimize ongoing campaigns and guide future strategies.

Content Oversight

  • Coordinate with content creators to ensure timely production of high-quality digital content.

  • Approve or edit campaign materials such as landing pages, email templates, ad creatives, and social media posts.

Stakeholder Communication

  • Collaborate with sales, creative, and product teams to ensure marketing efforts are synchronized.

  • Report on digital marketing performance to senior management with actionable insights.

Tools and Technologies

  • Utilize platforms like Google Ads, Meta Business Manager, HubSpot, Mailchimp, and analytics tools (Google Analytics, SEMrush, etc.).

  • Stay up-to-date with the latest digital trends, algorithm updates, and marketing technologies.

Qualifications
Education and Experience

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

  • 3–5 years of experience in digital marketing, with at least 1–2 years in a supervisory or leadership role.

Skills

  • Strong analytical skills with a data-driven mindset.

  • Excellent project management and organizational skills.

  • Solid understanding of digital marketing concepts, best practices, and performance metrics.

  • Experience with paid search and social media advertising.

  • Familiarity with marketing automation tools and CRM systems.

Preferred Attributes

  • Certification in Google Ads, HubSpot, or similar platforms.

  • Ability to adapt to fast-paced environments and shifting priorities.

  • Strong interpersonal and communication skills.

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