Marketing Executive

2 weeks ago

Taguig, National Capital Region, Philippines Surf Marketing Agency Full time
Marketing Executive
Job Qualifications

• Proven experience in performance marketing or digital marketing roles, preferably in an e
commerce, online gaming, or technology-driven environment.

• Familiar with online gaming industry and some of the companies that dominate this new,
growing industry.

• Must have deep expertise in at least one channel you will manage, and capable of learning.

• Solid understanding of various performance marketing channels, including PPC, SEM, social
media advertising, display advertising, and affiliate marketing.

• Proficiency in using web analytics platforms (e.g., Google Analytics), advertising platforms (e.g.,
Google Ads, Facebook Ads Manager), and data visualization tools.

• Strong analytical and data interpretation skills, with the ability to derive insights from complex
data sets and translate them into actionable marketing strategies.

• Ability to think creatively and experiment with innovative marketing approaches to drive user
engagement.

• A collaborative attitude and the ability to work effectively with cross-functional teams.

• Excellent written and verbal communication skills to effectively present insights and strategies
to stakeholders.

• Fluent verbal and written English, Tagalog & Cebuano languages.
Job Description

• Plan, execute, and optimize performance marketing campaigns across various digital channels,
including but not limited to PPC, SEM, ASO, social media advertising, display advertising, and
affiliate marketing.

• Focus on acquiring new customers through targeted and data-driven marketing strategies,
continuously exploring opportunities to expand our customer base.

• Collaborate with cross-functional stakeholders to develop strategies to support new content,
new state and product launches.

• Collaborate with peers across the marketing team to develop and set best practices for
compelling ads, effective landing pages, and process optimizations to improve conversion rates
throughout the funnel – be a change agent and immerse into innovative creative.

• Analyze user behavior and the conversion funnel to identify areas for improvement, streamline
user journeys, and increase conversion rates.

• Utilize analytics tools and performance metrics to monitor campaign performance, identify
trends, and make data-driven decisions to improve efficiency and ROI.

• Work closely with the marketing team to allocate budgets effectively across different campaigns
and channels, ensuring maximum return on investment.

• Own testing plans and running various tests against different variables (ads, audiences, landing
pages, etc.) with the purpose of identifying new opportunities.

• Dive into data to understand trends in channels, diagnosing issues, and relaying findings to
various stakeholders, demonstrating what's working and not working.

• Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of
consumers. Stay informed about industry trends, competitor strategies, and emerging
marketing technologies to maintain a competitive edge in the market.

• Have a good understanding of the mix of brand awareness media and performance marketing
media, building a halo effect to our brand to reduce overall CPAs.

• Collaborate with creative, content, and design teams to develop engaging marketing assets that
align with performance marketing goals.

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