
E-commerce Marketing Specialist
22 hours ago
Job Summary
The E-commerce Marketing Specialist is responsible for growing the company's online presence across Shopee, Lazada, and the company website. The role covers store management, ad optimization, promotions, influencer/KOL engagement, and coordination with account managers. The specialist will also track performance, monitor competitors, and ensure effective marketing strategies to boost sales and brand visibility.
Key Responsibilities
- Manage and revamp online stores on Shopee, Lazada, and the company website.
- Register brands and transition stores to official Mall accounts.
- Plan, launch, and optimize Shopee, Lazada, and Google Ads campaigns.
- Join e-commerce campaigns (e.g., Double Digit Sales, Payday Sales) and analyze results.
- Review and update promotional materials, posters, and website content.
- Research, connect with, and manage influencers/KOLs for brand growth.
- Track competitor activities and develop strategies to stay competitive.
- Coordinate with platform account managers for campaign opportunities.
- Monitor and manage monthly marketing budgets
Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 2+ years of experience in e-commerce or digital marketing (Shopee/Lazada experience preferred).
- Strong knowledge of online advertising (Google Ads, Shopee Ads, Lazada Ads).
- Experience with influencer/KOL marketing and campaign management.
- Analytical skills to interpret data and improve performance.
- Excellent communication, coordination, and project management skills.
- Creative mindset with attention to detail and brand consistency.
Job Type: Full-time
Pay: Php20, Php22,000.00 per month
Benefits:
- Additional leave
- Health insurance
- Opportunities for promotion
- Pay raise
Work Location: In person
Expected Start Date: 09/01/2025
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