Marketing Manager

7 days ago

Cagayan de Oro, Northern Mindanao, Philippines He and Sons Corporation Full time ₱1,500,000 - ₱2,500,000 per year

The Marketing Manager will be responsible for developing and implementing effective marketing strategies to promote the company's products or services. This includes overseeing market research, digital campaigns, social media engagement, and collaborating with cross-functional teams to enhance brand awareness and drive sales growth.

Key Responsibilities:

  • Strategy Development: Create and execute marketing plans that align with the company's business goals and target audience.
  • Campaign Management: Oversee the development and execution of marketing campaigns across various channels, including digital, print, and social media.
  • Market Research: Conduct market research to identify trends, consumer preferences, and competitor activities to inform strategy.
  • Brand Management: Ensure the brand is consistently represented across all marketing materials and channels.
  • Content Creation & Management: Collaborate with content creators, designers, and copywriters to produce engaging content for various platforms.
  • Digital Marketing: Manage online presence through SEO, SEM, social media, email marketing, and paid ads.
  • Team Leadership: Supervise and guide the marketing team to achieve departmental objectives and maintain high performance.
  • Budget Management: Develop and manage marketing budgets to ensure resources are allocated efficiently.
  • Reporting & Analysis: Analyze the effectiveness of marketing initiatives using data and metrics. Prepare reports for senior management.
  • Collaboration: Work with sales, product development, and customer service teams to create a seamless customer experience and improve offerings.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • Proven experience as a Marketing Manager or in a similar role.
  • Strong understanding of digital marketing, analytics tools, SEO, SEM, email campaigns, and social media.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a strategic mindset.
  • Strong organizational and leadership skills.
  • Proficiency in marketing software, CRM tools, and MS Office Suite.
  • Experience managing budgets and timelines.

Preferred Skills:

  • Experience with marketing automation platforms.
  • Knowledge of the latest trends in digital marketing.
  • Familiarity with graphic design software (e.g., Adobe Creative Suite).

Work Environment:

  • Office-based or remote, depending on company policies.
  • Occasional travel may be required for events or client meetings.

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