Email Marketing and CRM Specialist
6 days ago
Key Responsibilities
Strategy & Planning
Design and own the quarterly/monthly email roadmap to drive acquisition, re-activation, VIP retention, and cross-sell.
Campaign Creation & Execution
- Write high-impact subject lines, body copy, and CTAs.
- Build responsive email templates (desktop + mobile) either in-house or in collaboration with a designer.
Segmentation & Automation
- Use an ESP (e.g. Mailchimp, Klaviyo, SendGrid) to define audience segments and trigger workflows (drip, win-back, VIP upsell).
Data Analysis & Optimization
- Track Open Rate, CTR, Conversion Rate, Unsubscribe Rate, deliver regular performance reports
- Run A/B tests on subject lines, send times, content blocks—and iterate based on data.
Deliverability & Compliance
- Maintain list hygiene (suppression, bounce handling), manage IP/domain warm-up.
- Ensure GDPR/Data Privacy Act compliance: clear opt-ins, unsubscribe links, privacy notices.
Required Qualifications
- Have 2+ years experience in B2C email marketing—ideally in ecommerce, online gaming, or casino.
- Hands-on with at least one major ESP (Mailchimp, Klaviyo, SendGrid, etc.).
Technical Skills
- Strong copywriting skills in English (localization a plus).
- Comfortable with basic HTML/CSS for template tweaks.
- Advanced Excel (or SQL/BI tools) for cohort analysis and reporting.
Soft Skills
- Excellent project management: juggle multiple campaigns and stakeholders.
- Cross-functional communicator: align with Ops, Design, Product, Legal.
- Proactive learner: stays on top of deliverability best practices, privacy regulations, and new ESP features.
Advantage if you have:
- Prior work in regulated industries (e.g. gambling/casino compliance).
- Hands-on experience with customer-lifecycle management (CLM) and LTV optimization.
- SMS or push-notification marketing experience for multi-channel drip.
- Deep familiarity with Philippine market and telco SMS rules.
Job Type: Full-time
Pay: Php18, Php26,000.00 per month
Benefits:
- On-site parking
- Opportunities for promotion
- Paid training
Work Location: In person
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