Marketing Strategist

2 days ago

Work from Home, Philippines Bamboo Works Full time ₱50,000 - ₱100,000 per year

Marketing Strategist (Education & Student Recruitment)

We are seeking a senior-level Marketing Strategist to take full ownership of building and leading the marketing efforts from the ground up. This is a hands-on leadership role for someone who thrives in early-stage environments, enjoys creating structure from scratch, and can operate independently with minimal supervision.

Part-time: 20 hours per week (can grow to more hours)

Remote: Fully remote, CET working hours

Engagement Type: Independent Contractor

Monthly Rate: $ based on a 20-hour workweek; flexible depending on experience)

What You'll Be Doing:

  • Develop a comprehensive, data-informed marketing strategy based on a deep understanding of the goals, the target audience (Asia-to-Europe), and the competitive landscape.
  • Establish the brand's presence by creating core messaging, defining clear value propositions, and setting the tone of voice tailored to the luxury education and boarding school industry.
  • Build foundational marketing assets from scratch, including website content, engaging brochures, presentations, and professional social media profiles.
  • Identify, manage, and execute campaigns across key channels:
  • Social media and specialized content marketing.
  • Developing partnerships with boarding schools and educational networks.
  • Targeted campaigns in key markets.
  • Design and manage effective lead-generation initiatives, including student inquiry funnels and parent outreach programs.
  • Measure and report performance metrics, providing clear recommendations for improvement, budget allocation, and ROI tracking.
  • Advise the founder on marketing priorities and long-term strategic direction.

Who You Are:

  • 3+ years of experience as a Marketing Strategist, Marketing Manager, or Head of Marketing in the education, study abroad, or student recruitment sectors.
  • Strong understanding of international education markets, particularly Asia-to-Europe student pathways and the boarding school ecosystem.
  • A strategic thinker who can create structure from ambiguity and take full ownership of outcomes and execution.
  • Comfortable working independently and proactively driving initiatives without waiting for instructions.
  • Excellent communication and storytelling skills, with the ability to craft messages that resonate with both discerning parents and educational institutions.
  • Experienced in developing marketing materials and coordinating with designers, copywriters, or agencies as needed.
  • Hands-on experience with digital marketing tools (social media, content management, email marketing, and analytics).

Recruitment Process:

  • Initial Interview (HR/Recruiter)
  • Final Interview (Client)

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