Corporate Marketing Head of Department

5 days ago

Taguig, National Capital Region, Philippines Samsung Electronics Full time

Position Summary

The Corporate Marketing Head is responsible for overseeing the entire spectrum of marketing functions, including Digital Marketing, Brand Marketing, Public Relations (PR), Marketing Communications, Corporate Social Responsibility (CSV), and Consumer Market Insights. This role will lead the development and execution of a cohesive marketing strategy that aligns with the company's overall business objectives, ensuring consistent brand messaging and maximizing market impact across all channels.

Role and Responsibilities

Strategic Leadership

  • Develop and implement a comprehensive marketing strategy that integrates all functions, ensuring alignment with corporate goals and brand vision.
  • Identify market opportunities and trends to drive innovation and competitive advantage.

Cross-Functional Oversight

  • Lead and manage all marketing functions, including Digital Marketing, Brand Marketing, PR, Marketing Communications, CSV, and Consumer Market Insights.
  • Collaborate with internal teams and external agencies to ensure seamless execution of marketing initiatives.

Brand Management

  • Maintain and enhance the company's brand reputation through consistent messaging and high-impact campaigns.
  • Drive brand awareness and engagement across all touchpoints, both online and offline.

Performance Optimization

  • Monitor and analyze marketing performance metrics to optimize campaigns and maximize ROI.
  • Conduct consumer research to gain insights into market needs and preferences, informing strategic decision-making.

Team Leadership and Development

  • Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
  • Provide mentorship, coaching, and professional development opportunities to team members.

Stakeholder Engagement

  • Serve as a key spokesperson for the organization, representing the company in external communications and high-level meetings.
  • Build and maintain relationships with key stakeholders, including executives, customers, and industry leaders.

Agency Management

  • Overall lead for agency management for all marketing vendors

Skills and Qualifications

  • Proven leadership experience in managing cross-functional marketing teams in a corporate or large-scale business environment.
  • Demonstrated ability to develop and execute multi-faceted marketing strategies that drive business growth and uphold brand equity.
  • Strong expertise in Digital Marketing, PR, Brand Management, Marketing Communications, CSV, and Consumer Market Insights.
  • Exceptional stakeholder management, communication, negotiation, and interpersonal skills, with the ability to influence senior-level leaders.
  • Experience in managing budget and optimizing marketing spend for maximum impact.
  • Minimum of 15 years of related experience, with a Bachelor's degree or equivalent experience in a Master's or PhD program.

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