Senior Paid Media Specialist

2 weeks ago

Makati City, National Capital Region, Philippines ACCPRO INTERNATIONAL Full time ₱840,000 per year

JOB RESPONSIBILITIES

  • Develop, implement, and manage paid media campaigns across Google Ads and Bing Ads platforms as well as on B2B/B2C social media such as Linkedin, Meta etc

  • Account Based Marketing (ABM)

  • Collaborate with regional and global teams and internal stakeholders regarding campaign details, requirements and results.

  • Create and optimize ad campaigns on LinkedIn, Reddit, and Twitter to drive engagement and conversions

  • Conduct keyword research, ad copywriting, and A/B testing to maximize campaign performance

  • Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to stakeholders

  • Manage budgets and bids to ensure efficient allocation of resources and achievement of ROI targets

  • Stay updated with the latest trends and best practices in paid media and search engine marketing

  • Collaborate with cross-functional teams to align paid media strategies with overall marketing goals

  • Utilize industry tools and platforms to enhance campaign effectiveness and efficiency

  • A plus would be someone that knows other languages (FR/DE/CN)

QUALIFICATIONS:

  • At least 5 years of experience in paid media, with a strong focus on Google and Bing Ads

  • Experience in dealing with global teams is a big plus

  • Combined experience in B2B and B2C marketing. SAAS marketing experience a big plus

  • Proven experience with Google, Bing, LinkedIn, Meta Reddit, Twitter and other social ads

  • In-depth knowledge of paid media best practices and industry tools

  • Strong analytical skills and the ability to interpret data to make informed decisions

  • Advance ad campaign optimization skills

  • Excellent communication and reporting skills

  • Ability to manage multiple campaigns and projects simultaneously

  • Google Analytics 4 certification is a plus

  • Familiarity with ABM tools such as 6Sense is a big plus

Preferred Qualifications:

  • Experience with both inbound and outbound advertising including search and display

  • Familiarity with social media advertising on platforms such as Facebook and Instagram

  • Ability to work collaboratively with cross-functional team

Job Types: Full-time, Permanent

Pay: Up to Php70,000.00 per month

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Employee discount
  • Health insurance
  • Life insurance
  • On-site parking
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee
  • Work from home

Application Question(s):

  • Years of experience in paid media, with a strong focus on Google and Bing Ads:
  • Do you have experience on working with global teams?
  • Do you have experience in B2B & B2C as well as SaaS marketing?
  • Years of experience with Google, Bing, LinkedIn, Meta Reddit, Twitter, Facebook, Instagram and other social media ads? Please specify.
  • Do you have strong understanding on paid media best practices and industry tools? Please state practices and tools.
  • Do you have experience in Data Interpretation and making data-driven decisions?
  • Do you have Google Analytics 4 certification?
  • Do you have experience in both inbound and outbound advertising including search and display?
  • Are you amenable to work in midshift schedule typically 2PM-11PM Mon-Fri; Hybrid set-up (3x onsite, 2x WFH weekly)?
  • Are you amenable to work in Makati City?
  • How much is your expected salary?

Work Location: Hybrid remote in Makati

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