Paid Ads Specialist

2 weeks ago

Cebu City, Central Visayas, Philippines Helpstar Full time


Paid Ads Specialist (Google & Meta) Education & Campaign Support for Hotels
Help Independent Hotels Win More Direct Bookings Through Smart Advertising

Position: Paid Ads Specialist (Google & Meta)
Location: Remote (Philippines preferred)
Job Type: Full-Time
Experience Level: Mid-Level

About Us

We are a global digital platform that helps independent hotels increase direct bookings through expert education, hands-on support, WordPress hosting, and live coaching. Our clients include boutique hotels, lodges, and hospitality brands from around the world who want to reduce OTA dependence and grow direct revenue.

We offer webinars, online courses, and direct campaign support - and now we're looking for a Paid Ads Specialist to join our team and lead the way in digital advertising for our hotel clients.

The Role

As a Paid Ads Specialist, you'll run and support advertising campaigns for both Google and Meta (Facebook/Instagram) platforms. You'll also teach and coach hotel clients in small-group webinars, helping them understand how to run successful ads, build audiences, and improve return on ad spend.

This is a dual role: part technical implementation, part trainer and guide.

Key Responsibilities
  • Plan, build, and optimize ad campaigns on Google Ads and Meta Ads
  • Set up and manage retargeting, audience segmentation, and lookalike campaigns
  • Support hotel clients with hands-on help during onboarding and marketing setup
  • Host live webinars teaching hotel owners and marketers how to use paid ads
  • Provide practical ad advice during Q&A sessions, coaching calls, and online courses
  • Assist with Pixel and conversion tracking setup (Meta, GA4, TikTok if needed)
  • Analyze campaign performance and recommend improvements
  • Work closely with our content, website, and email teams to align ad strategies
Required Skills & Qualifications
  • 2-4 years experience running paid ads on Google and Meta platforms
  • Proven ability to manage ad budgets, optimize campaigns, and improve ROI
  • Strong grasp of retargeting strategies, custom audiences, and funnel thinking
  • Confident hosting webinars or coaching sessions (small to medium groups)
  • Excellent written and spoken English
  • Strong understanding of hospitality, tourism, or e-commerce advertising
  • Comfortable using tools like Google Ads Manager, Meta Business Suite, and GA4
  • Proactive, organized, and client-oriented
Preferred (but not required)
  • Experience with Google Hotel Ads, metasearch, or OTA ad strategy
  • Background in hospitality or working with hotel brands
  • Experience integrating ads with CRM or email funnels
  • Familiarity with WordPress or booking engine tracking
What We Offer
  • A flexible, fully remote working environment
  • A collaborative, mission-driven global team
  • Competitive compensation based on experience
  • Opportunity to lead education webinars and shape our training content
  • A meaningful role helping independent hotels grow sustainably
  • Long-term career growth in a fast-expanding company
How to Apply

Send your CV, a brief cover letter, and examples of campaigns or webinars youve run.

If you've hosted a training or can share a sample deck, we'd love to see it

Be the expert that helps hotels stop relying on OTAs - and start taking control of their direct bookings.


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