National Sales Head
3 days ago
The National Sales Head leads the charge in growing a powerhouse brand across the country. This role orchestrates the performance of all commercial channels: brick and mortar stores, e-commerce, wholesale, consignment and business development. Success means balancing strategic finesse with decisive, high-energy leadership that unlocks new opportunities and scales revenue responsibly.
Key Responsibilities
Sales Leadership and Strategy
• Develop and execute comprehensive sales strategies that elevate brand presence, drive profitable growth and expand market share across all channels
• Set ambitious yet achievable revenue, margin and productivity targets while ensuring operational discipline
• Monitor market dynamics, competitor moves and consumer insights to stay ahead of trends and sharpen channel strategies
Retail (Brick and Mortar)
• Lead store network performance including productivity, sell-through, merchandising execution and customer experience
• Partner closely with Operations and Retail Merchandising functions to drive premium brand presentation and conversion
• Identify network expansion, remodel and optimization opportunities
E-Commerce and Omnichannel
• Grow digital revenue by strengthening brand presence on owned platforms, marketplaces and partner sites
• Champion demand-driving programs such as online exclusives, campaigns and seamless omnichannel integration
• Optimize assortment, pricing, content and promotional strategy for each digital channel
Digital & Omnichannel Mindset
Wields data, consumer journeys and platform best practices to drive growth wherever customers browse and buy.
• Influence & Negotiation
Builds partnerships rooted in trust and accountability. Can push for more while strengthening relationships.
Key Performance Indicators (KPIs)
Revenue and Growth
• Total national sales growth year-on-year
• Channel sales performance vs. target (Retail, E-comm, Wholesale, Consignment)
• New business revenue contribution
Profitability & Efficiency
• Gross margin improvement across channels
• Sell-through improvement vs. prior year
• Reduced markdown and inventory aging
Retail Operations Health
• Sales per store productivity
• Conversion rate and UPT improvements
• Mystery shopper / customer experience score
Wholesale & Partner Quality
• On-time sell-in target achievement
• Partner compliance on assortment, pricing and branding
• Joint business plan scorecards
Qualifications
• Bachelor's degree in business, Marketing or related field (MBA preferred)
• Minimum 10 years' experience in sales leadership within footwear, apparel, sporting goods or lifestyle retail
• Demonstrated success managing multi-channel sales organizations at a national scale
• Strong financial acumen and familiarity with retail KPIs, P&L management and demand planning
• Credible negotiator and relationship builder with major retail partners and marketplace platforms
• Agile mindset, able to thrive in a fast-moving consumer brand environment
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