National Sales Head

1 week ago


San Pedro, Calabarzon, Philippines Private Advertiser Full time

The National Sales Head leads the charge in growing a powerhouse brand across the country. This role orchestrates the performance of all commercial channels: brick and mortar stores, e-commerce, wholesale, consignment and business development. Success means balancing strategic finesse with decisive, high-energy leadership that unlocks new opportunities and scales revenue responsibly.

Key Responsibilities

Sales Leadership and Strategy


• Develop and execute comprehensive sales strategies that elevate brand presence, drive profitable growth and expand market share across all channels


• Set ambitious yet achievable revenue, margin and productivity targets while ensuring operational discipline


• Monitor market dynamics, competitor moves and consumer insights to stay ahead of trends and sharpen channel strategies

Retail (Brick and Mortar)


• Lead store network performance including productivity, sell-through, merchandising execution and customer experience


• Partner closely with Operations and Retail Merchandising functions to drive premium brand presentation and conversion


• Identify network expansion, remodel and optimization opportunities

E-Commerce and Omnichannel


• Grow digital revenue by strengthening brand presence on owned platforms, marketplaces and partner sites


• Champion demand-driving programs such as online exclusives, campaigns and seamless omnichannel integration


• Optimize assortment, pricing, content and promotional strategy for each digital channel

Digital & Omnichannel Mindset

Wields data, consumer journeys and platform best practices to drive growth wherever customers browse and buy.


• Influence & Negotiation

Builds partnerships rooted in trust and accountability. Can push for more while strengthening relationships.

Key Performance Indicators (KPIs)

Revenue and Growth


• Total national sales growth year-on-year


• Channel sales performance vs. target (Retail, E-comm, Wholesale, Consignment)


• New business revenue contribution

Profitability & Efficiency


• Gross margin improvement across channels


• Sell-through improvement vs. prior year


• Reduced markdown and inventory aging

Retail Operations Health


• Sales per store productivity


• Conversion rate and UPT improvements


• Mystery shopper / customer experience score

Wholesale & Partner Quality


• On-time sell-in target achievement


• Partner compliance on assortment, pricing and branding


• Joint business plan scorecards

Qualifications


• Bachelor's degree in business, Marketing or related field (MBA preferred)


• Minimum 10 years' experience in sales leadership within footwear, apparel, sporting goods or lifestyle retail


• Demonstrated success managing multi-channel sales organizations at a national scale


• Strong financial acumen and familiarity with retail KPIs, P&L management and demand planning


• Credible negotiator and relationship builder with major retail partners and marketplace platforms


• Agile mindset, able to thrive in a fast-moving consumer brand environment



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