Marketing Manager

2 days ago

Pasay, National Capital Region, Philippines SM Retail Full time ₱400,000 - ₱800,000 per year

The
Marketing Manager
will help build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. He/She will be responsible in tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, the candidate should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

What You'll Do

  1. Lead the charge on killer marketing campaigns
    —from brainstorming big ideas to launching and tracking results. You'll own it all.
  2. Craft bold strategies
    that put our brand in the spotlight and drive real traffic—online and in-store.
  3. Play with every channel in the book
    —organic, paid, social, PR, events, content creation, lead-gen campaigns, and more. If it moves the needle, you're on it.
  4. Create scroll-stopping content
    for social, in-store, and beyond—stuff that grabs attention and converts fans into loyal customers.
  5. Build power partnerships
    with industry leaders, agencies, and vendors to amplify our reach.
  6. Track, measure, and optimize
    every campaign like a pro—because data is your superpower.
  7. Stay ahead of the curve
    by analyzing consumer behavior and spotting the hottest trends in retail fashion.

What we are looking for:


• Graduate of Marketing, Advertising, Management or any similar course


• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate coming from Retail Fashion, Advertising or Media industry.


• Knowledge of analytics tools (e.g., Meta Business Suite, Tiktok Ads Manager etc.).


• Creative and has a passion for fashion and pop culture.


• Up-to-date with the latest trends and best practices in retail fashion / fashion marketing.


• Knowledge in Photoshop or Adobe Premiere or Adobe After Effects is a plus.

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