Marketing Manager

1 day ago


Angeles City, Central Luzon, Philippines Edna's Cakeland Full time

Company Description

Edna's Cakeland Foods and Pastries Inc. is a proudly Filipino bakery brand established in 1990, with 11 branches across Central Luzon — 6 in Nueva Ecija and 5 in Pampanga. Known for our freshly baked breads, pastries, and custom cakes, we are committed to quality, consistency, and craftsmanship.

With over 30 years in the industry, we value our people as much as our products, offering a supportive work environment focused on teamwork, growth, and excellence.

Role Description

The Marketing Manager is responsible for planning, leading, and executing all marketing initiatives of Edna's Cakeland across its 11 branches. This role ensures strong brand consistency, drives foot traffic and sales, and builds long-term customer loyalty through strategic campaigns, digital marketing, and community engagement.

The Marketing Manager will lead the central marketing team, coordinate with branch managers, and work closely with operations and sales to support business growth.

Qualifications

Education


• Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Experience


• Minimum 3–5 years of marketing experience, preferably in:


• Food & beverage


• Retail chains


• Multi-branch or franchise businesses


• At least 1–2 years in a supervisory or managerial role.

Skills & Competencies


• Strong leadership and people-management skills.


• Solid understanding of digital marketing and social media platforms.


• Creative, strategic, and results-oriented mindset.


• Excellent communication and coordination skills.


• Data-driven and organized.


• Willing to visit branches and handle on-ground marketing activities.



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