Category Manager

2 weeks ago

Philippines Lazada Full time ₱1,200,000 - ₱2,400,000 per year

Location:

Philippines

Department: Commercial

Location: Philippines

Job Description

Key Tasks & Responsibilities

  • Category Strategy Development and Execution

Develop and implement a comprehensive strategy for assigned product categories, aligned with overall company goals.

  • Identify market trends, customer needs, and competitor activities to define category-specific growth opportunities.

  • Establish category sales targets, margin goals, and other key performance indicators (KPIs) to drive business performance.

  • Team Leadership and Key Account Management Supervision

  • Lead, coach, and manage a team of Key Account Managers to ensure they support sellers effectively and achieve their targets.
  • Set clear objectives and performance metrics for KAMs, ensuring they align with category strategy and company goals.

  • Provide guidance to KAMs on account planning, relationship management, and performance improvement, ensuring sellers maximize their potential on the platform.

  • Assortment and Inventory Management

  • Collaborate with KAMs and Category Operations to curate and optimize product assortment within the category, ensuring a broad and relevant selection for customers.
  • Work with sellers to maintain adequate stock levels and improve inventory planning, minimizing out-of-stock situations and enhancing fulfillment rates.

  • Partner with cross-functional teams, including supply chain and logistics, to ensure seamless inventory management.

  • Pricing and Promotion Optimization

  • Develop and implement pricing strategies that are competitive, drive conversion, and align with category profitability goals.
  • Plan and execute category-specific promotions, working closely with the marketing solutions team to maximize visibility and sales.

  • Monitor and adjust pricing and promotional strategies based on market conditions, competitive analysis, and customer demand trends.

  • Seller Relationship Management

  • Build and maintain strong relationships with key sellers within the category, fostering a collaborative environment.
  • Conduct regular business reviews with top sellers, providing insights and recommendations for growth opportunities.

  • Support KAMs in their efforts to strengthen seller relationships, ensuring consistent communication, trust, and mutual success.

  • Data Analysis and Performance Monitoring

  • Analyze category performance data, including sales, margins, and customer behavior, to identify opportunities for improvement.
  • Utilize insights to make data-driven decisions, optimize assortment, and refine category strategy

Job Requirements

Qualifications & Skills

  • Experience: 5+ years of experience in category management, merchandising, or account management within e-commerce or retail. Experience managing teams, particularly KAMs, is preferred.
  • Analytical Skills. Strong analytical abilities with a data-driven mindset; proficiency in analyzing sales data, market trends, and customer insights.
  • Leadership Abilities. Proven experience in leading and developing teams, with a focus on mentoring and driving performance.
  • Customer-Centric Focus. Passion for understanding customer needs and optimizing product categories to enhance the shopping experience.
  • Commercial Acumen. Strong understanding of pricing, promotions, and profitability levers within e-commerce.
  • Educational Background: Bachelor's degree required; a degree in business, marketing, or a related field is preferred.

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