Category Manager
2 weeks ago
This role will be responsible for managing and driving growth within assigned product categories, with a focus on revenue generation, profitability, and customer satisfaction. This role involves leading and mentoring Key Account Managers (KAMs). The Category Manager will develop category-specific strategies, drive promotional activities, and build strong relationships with top sellers to optimize assortment, pricing, and product visibility. Key Tasks & Responsibilities Category Strategy Development and Execution Develop and implement a comprehensive strategy for assigned product categories, aligned with overall company goals. Identify market trends, customer needs, and competitor activities to define category-specific growth opportunities. Establish category sales targets, margin goals, and other key performance indicators (KPIs) to drive business performance. Team Leadership and Key Account Management Supervision Lead, coach, and manage a team of Key Account Managers to ensure they support sellers effectively and achieve their targets. Set clear objectives and performance metrics for KAMs, ensuring they align with category strategy and company goals. Provide guidance to KAMs on account planning, relationship management, and performance improvement, ensuring sellers maximize their potential on the platform. Assortment and Inventory Management Collaborate with KAMs and Category Operations to curate and optimize product assortment within the category, ensuring a broad and relevant selection for customers. Work with sellers to maintain adequate stock levels and improve inventory planning, minimizing out-of-stock situations and enhancing fulfillment rates. Pricing and Promotion Optimization Develop and implement pricing strategies that are competitive, drive conversion, and align with category profitability goals. Plan and execute category-specific promotions, working closely with the marketing team to maximize visibility and sales. Monitor and adjust pricing and promotional strategies based on market conditions, competitive analysis, and customer demand trends. Competitive Benchmarking & Market Intelligence Conduct regular competitive analysis to understand positioning, pricing strategies and new market opportunities. Stay updated on industry trends and innovations to identify opportunities for differentiation and growth. Seller Relationship Management Build and maintain strong relationships with key sellers within the category, fostering a collaborative environment. Conduct regular business reviews with top sellers, providing insights and recommendations for growth opportunities. Data Analysis and Performance Monitoring Analyze category performance data, including sales, margins, and customer behavior, to identify opportunities for improvement. Utilize insights to make data-driven decisions, optimize assortment, and refine category strategies. Regularly report on category performance and provide updates to LT. Job Requirements 5+ years of experience in category management, merchandising, or account management within e-commerce or retail; experience managing teams, particularly KAMs, is preferred. Strong analytical abilities with a data-driven mindset; proficiency in analyzing sales data, market trends, and customer insights. Strategic thinking – ability to develop and execute long-term category plans. Negotiation skills – strong ability to negotiate with sellers and brands for optimal pricing, promotion and investment. Adaptability – navigate and thrive in a fast-paced, dynamic e-commerce environment. Leadership – proven experience in leading and developing teams, with a focus on mentoring and driving performance. Customer-Centric Focus – passion for understanding customer needs and optimizing product categories to enhance the shopping experience. Commercial Acumen – strong understanding of pricing, promotions, and profitability levers within e-commerce. Bachelor’s degree required; a degree in business, marketing, or a related field is preferred. #J-18808-Ljbffr
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Category Manager
2 weeks ago
Philippines Lazada Full time ₱1,200,000 - ₱2,400,000 per yearLocation:PhilippinesDepartment: CommercialLocation: PhilippinesJob DescriptionThis role will be responsible for managing and driving growth within assigned product categories, with a focus on revenue generation, profitability, and customer satisfaction. This role involves leading and mentoring Key Account Managers (KAMs)The Category Manager will develop...
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