Marketing Manager

5 hours ago

Balintawak P, Philippines Globemaster Trading Full time ₱100,000 - ₱300,000 per year

Position Summary

The Marketing Manager is responsible for planning, developing, and executing marketing strategies that promote the company's brand, products, and services. This role oversees marketing campaigns, manages the marketing team, analyzes market trends, and ensures that all initiatives effectively support business goals and revenue growth.

Key Responsibilities1. Strategic Planning & Execution

  • Develop and implement comprehensive marketing plans aligned with company objectives.
  • Identify market opportunities, target audiences, and unique selling propositions.
  • Plan and execute multi-channel campaigns (digital, social media, print, events, etc.).

2. Brand Management

  • Maintain and enhance brand image and messaging consistency across all platforms.
  • Ensure brand guidelines are strictly followed in all marketing materials.

3. Digital Marketing

  • Oversee online marketing strategies including SEO, SEM, social media, email marketing, and content marketing.
  • Manage company website updates and online presence.
  • Analyze digital performance metrics and optimize for improved results.

4. Market Research & Analysis

  • Conduct competitor analysis and market trend research.
  • Monitor consumer behavior and adjust strategies accordingly.
  • Prepare reports on the effectiveness of marketing initiatives.

5. Team Leadership & Collaboration

  • Lead, mentor, and supervise the marketing team.
  • Coordinate with sales, operations, and product development departments to ensure aligned business strategies.
  • Manage external partners such as advertising agencies, creatives, and media outlets.

6. Budget Management

  • Develop and manage the marketing budget.
  • Ensure cost-effective allocation of resources and maximize ROI.

7. Content & Creative Development

  • Oversee creation of promotional materials, advertisements, brochures, and digital content.
  • Ensure all creative outputs meet quality and brand standards.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • Proven experience as a Marketing Manager or similar role.
  • Strong understanding of digital marketing tools and analytics platforms.
  • Excellent communication, leadership, and project management skills.
  • Ability to think strategically and drive results.
  • Creative mindset with problem-solving skills

Preferred Skills

  • Experience in B2B or B2C marketing (depending on industry).
  • Knowledge in graphic design or use of marketing software (Canva, Adobe Suite, CRM tools).
  • Background in managing social media ads and Google Ads.

Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Pay raise
  • Promotion to permanent employee

Work Location: In person

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