Customer Engagement Assistant Manager

We are looking for a results-oriented Customer Engagement Specialist to join our Growth Marketing team at Manulife Philippines. This role supports the design and execution of customer engagement strategies that drive growth, improve loyalty, and increase the lifetime value of customer relationships.

Position Responsibilities:

• Customer Growth Initiatives: Support the development and execution of strategies that drive customer growth and maximize lifetime value, with a focus on upsell and cross-sell opportunities. Manage resell initiatives tailed for distributors under the LeadGen360 program (including onboarding, training support, incentive campaigns, performance tracking, and sales enablement) with the objective of achieving resell sales targets (ie. sales attribution of Resell customers to total agency sales).
• Cross-functional Collaboration: Work closely with teams across distribution, IT, and marketing to design and implement customer journeys and engagement initiatives that support business growth.
• MarTech and Automation: Utilize marketing technology tools and automation platforms to help design and execute customer engagement strategies, communications, and campaigns.
• Customer Retention and Loyalty Programs: Assist in the development and rollout of customer promos and incentive programs aimed at improving loyalty, persistency, and retention, and supporting Manulife's digital transformation efforts (ie. usage of self-service apps).
• Campaign and Content Execution: Oversee the creation and delivery of customer-centric content and marketing campaigns tailored to customer needs and behaviors.
• Performance Tracking: Monitor key performance indicators to evaluate the effectiveness of engagement strategies and provide insights for continuous improvement.
• Market and Industry Awareness: Stay updated on customer engagement trends, tools, and best practices to support innovation and relevance in campaign strategies.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Management, or a related field
• 5–7 years of experience in customer engagement, marketing, or related roles
• Strong communication and collaboration skills
• Experience managing projects and working with cross-functional teams
• Ability to work collaboratively and manage multiple projects simultaneously
• Proficiency in MS Office (Word, Excel, PowerPoint)

Preferred Qualifications:

• Experience in the insurance or financial services industry
• Familiarity with CRM systems and marketing automation tools (ie. SalesForce Marketing Cloud)
• Exposure to project management practices or tools
• Experience with data visualization tools (e.g., Power BI)
• Familiarity with GenAI tools (e.g., ChatGPT) is a plus

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Working Arrangement

Hybrid