
Ecommerce Merchandise Specialist
1 week ago
The Ecommerce Merchandise Specialist is responsible for:
- The effective display, ranking and prioritisation of products and information to drive the optimal customer purchase journey.
- Build and maintain (low code) web landing pages
Key Result Areas and Responsibilities
A. Online Merchandising
- Creation of new categories as required and based off requirements pertaining to data analytics and strategy.
- Working in partnership with marketing to plan and execute on their season launches, product launches and promotional activity
- Responsible for updating/ changing and monitoring the navigation for each brand website to ensure correct placement of categories and customer journeys.
- Managing landing pages through Page Builder to enable promotional and strategic activity for marketing & merch.
- Supporting the content team with product uploads and managing the sites where required.
- Updating and changes banners, supported by the web development team.
- Manage Fred Hopper functions.
B . SEO
- Creation of new categories in line with SEO insights, with inclusion of category name, content and meta- descriptions.
- Ensuring all existing categories are up to date with correct SEO content.
- Ensuring all web display names are correct and applied correctly by the content team.
- Building new categories, pages, landing pages as required by SEO strategy.
- Liaising with and managing the copywriter for all SEO written content.
- Working in partnership with marketing to produce SEO content for sites.
- Working with SEO consultant on any additional work required.
C. Reporting & Administration
- Compiling the weekly merchandising reports with data from BI, GA and Hot Jar and Fred Hopper.
- Compiling the monthly merchandising & SEO reporting for marketing.
- Continual monitoring of site and SEO data to keep on top of any potential issues/ changes.
- Additional ad hoc duties as required.
Key Skills Qualifications & Experience
Prerequisite Skills:
- Outstanding Excel knowledge
- Highly organised
- Exceptional verbal and written communication skills
- Excellent attention to detail
- Understanding and experience with web optimisation & product data
- Practical knowledge of basic HTML
- Confident in using various tools and systems to analyse data & ability to understand what it means
- Aptitude for understanding technical systems and system integration.
- Ability to adopt a commercial mindset
Preferred Experience:
- 1 years' experience within digital & content.
- eCommerce experience, including familiarity with various eCommerce platforms and PIMS.
- Understanding of the principals of SEO and CRO.
Education/Qualifications/Memberships:
- Bachelor's degree in business, Communications or Marketing preferred
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