Ecommerce Merchandise Specialist

2 weeks ago

Pasig, National Capital Region, Philippines Satellite Office Full time

The Ecommerce Merchandise Specialist is responsible for:

  • The effective display, ranking and prioritisation of products and information to drive the optimal customer purchase journey.
  • Build and maintain (low code) web landing pages

Key Result Areas and Responsibilities

A. Online Merchandising

  • Creation of new categories as required and based off requirements pertaining to data analytics and strategy.
  • Working in partnership with marketing to plan and execute on their season launches, product launches and promotional activity
  • Responsible for updating/ changing and monitoring the navigation for each brand website to ensure correct placement of categories and customer journeys.
  • Managing landing pages through Page Builder to enable promotional and strategic activity for marketing & merch.
  • Supporting the content team with product uploads and managing the sites where required.
  • Updating and changes banners, supported by the web development team.
  • Manage Fred Hopper functions.

B . SEO

  • Creation of new categories in line with SEO insights, with inclusion of category name, content and meta- descriptions.
  • Ensuring all existing categories are up to date with correct SEO content.
  • Ensuring all web display names are correct and applied correctly by the content team.
  • Building new categories, pages, landing pages as required by SEO strategy.
  • Liaising with and managing the copywriter for all SEO written content.
  • Working in partnership with marketing to produce SEO content for sites.
  • Working with SEO consultant on any additional work required.

C. Reporting & Administration

  • Compiling the weekly merchandising reports with data from BI, GA and Hot Jar and Fred Hopper.
  • Compiling the monthly merchandising & SEO reporting for marketing.
  • Continual monitoring of site and SEO data to keep on top of any potential issues/ changes.
  • Additional ad hoc duties as required.

Key Skills Qualifications & Experience

Prerequisite Skills:

  • Outstanding Excel knowledge
  • Highly organised
  • Exceptional verbal and written communication skills
  • Excellent attention to detail
  • Understanding and experience with web optimisation & product data
  • Practical knowledge of basic HTML
  • Confident in using various tools and systems to analyse data & ability to understand what it means
  • Aptitude for understanding technical systems and system integration.
  • Ability to adopt a commercial mindset

Preferred Experience:

  • 1+ years' experience within digital & content.
  • eCommerce experience, including familiarity with various eCommerce platforms and PIMS.
  • Understanding of the principals of SEO and CRO.

Education/Qualifications/Memberships:

  • Bachelor's degree in business, Communications or Marketing preferred

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