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Shopper Marketing Manager
2 weeks ago
No Relocation Assistance Offered
Job Number # Taguig, National Capital Region (NCR), Philippines
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Job Summary :
As the Shopper Marketing Manager, you will lead in developing and implementing In-Store Marketing activation programs and develop new product Go-to-Market plans for our NPI's. You will be supporting the development of Retail Environment strategies and 5P's based on Category and Brand Strategies and on robust Retail Environment, shopper and customer insights. Additionally, you will play a critical role in the Colgate Business Planning monthly discipline for the assigned category.
Local Commercial Activation
Leads in developing Business Sufficiency plans for Category to achieve Budget/MLE targets
Leads in development of shopper marketing programs: Retail Environment Innovation and Customer Collaboration based on insights.
- Supports implementation of the category activity grid and new product Go-to-Market developed by Consumer Marketing.
- Prepares presentations and tools (5P's communication tools, trade selling stories, New Product activation programs, etc) for the Customer Development Team to execute the plans.
- Supports creation of tools, merchandising materials and in-store programs for effective shelf management and for inducing shoppers to purchase Colgate products in-store for the category.
- Leads the co-creation of customer amplification plans together with the Local teams.
- Is responsible for conducting pre and post ROI analysis of national promotions.
Conducts regular trade visits to communicate findings by subcategory & brand for key customers.
Works with In Store Management to ensure excellent in store execution and 5P's implementation.
- Develops promo packaging artworks ensuring cross functional approvals
Financial Accountabilities
- Supports achievement of the budgeted Category & Brand Market Share, 5 point KPI for the category
- Assists in management of promotional budget.
- D&P budget management for category
- Follows guidelines regarding SKU simplification.
Budgeting & Colgate Business Planning (CBP)
- Prepares analysis to input to the budgeting process regarding the promotion budget & Consumer Gross-to-Net spending for the sub-category.
- Participates in the monthly discipline for the sub-category, based on the CBP commercial process
Shopper Capability
- Champions and extends shopper capability across commercial teams
Others
- Acts in accordance with "Competition Law" and "Commercial Selling Principles"
- Follows the other requests of the supervisor within the area of responsibilities
Required (Education, Knowledge Required, Language Skills, Etc)
- Minimum 3 years functional experience
- Minimum 5 years professional experience
- General marketing knowledge gained during study or internship
- Understanding of the commercial perspective to be able to agree with Customer Development Team
- Strong analytical skills to be able to prepare analysis using tools like MS Excel, Nielsen, pricing reports, etc.
#colgateemployee, #teamcolgate, #wearecolgate, #buildafuture, #CPValues
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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