General Manager

Position Summary

The General Manager (GM) will oversee the full operations of a medium-sized affordable housing developer. The GM is responsible for billing and collection, Pag-IBIG/HDMF financing and takeouts, HR, documentation, sales and marketing coordination, post-sales and customer service, and construction monitoring. The role reports directly to the Chief Executive Officer (CEO).

The ideal candidate is an experienced leader from the affordable / low-cost housing sector.

Key Responsibilities

1. Operations Management

• Oversee day-to-day operations across billing, documentation, HR, sales coordination, and construction.
• Implement and improve internal systems, SOPs, and workflows.
• Monitor site development, construction schedules, contractor progress, punchlisting, and unit turnovers.
• Ensure alignment between office operations, sales, and on-site teams.

2. Financial & Pag-IBIG (HDMF) Management

• Lead all Pag-IBIG/HDMF loan documentation, compliance, and takeout processes.
• Ensure accurate billing and strong collection performance.
• Work with Finance on budgets, forecasts, fund releases, and project cash flow.
• Minimize delinquencies and ensure timely buyer loan conversion.

3. Documentation & Compliance

• Oversee sales documentation, buyer qualification, financing requirements, and government approvals.
• Ensure strict compliance with Pag-IBIG Fund standards, DHSUD/HLURB regulations, and LGU permits.
• Manage regulatory filings, audit responses, and project-level compliance.

4. Sales Management

• Work closely with the sales team and broker networks to hit monthly and annual sales targets.
• Oversee sales administration: reservation processing, buyer profiling, and document completeness.
• Ensure sales are compliant and ready for Pag-IBIG submission (TCT status, buyer qualification, documentation).
• Review pricing strategies, payment schemes, and promotions to maintain competitiveness.
• Provide guidance on market positioning and product development based on buyer trends.

5. Post-Sales & Customer Service

• Oversee all post-sales functions from contract signing to loan takeout and turnover.
• Ensure efficient processing of CTS, DP schedules, processing of buyer documents, equity payments, and updates.
• Monitor customer accounts for payment compliance and coordinate buyer reminders, follow-ups, and collection actions.
• Manage customer service concerns, warranty issues, punchlist handling, and unit acceptance.
• Ensure high turnover satisfaction and smooth handover of units.
• Implement customer service policies to reduce complaints and enhance buyer experience.

6. People & Culture Leadership

• Lead and mentor department heads and teams (sales admin, documentation, HR, collections, construction support).
• Oversee recruitment, training, performance management, and organizational development.
• Foster a culture of accountability, integrity, and continuous improvement.
• Ensure the company has strong succession planning for key operational roles.

7. Strategic Planning & Reporting

• Convert CEO vision and company strategy into operational plans and performance targets.
• Prepare dashboards and management reports on financials, sales, documentation, Pag-IBIG pipelines, project updates, and buyer conversion rates.
• Recommend improvements in processes, technology adoption, and organizational structure.
• Participate in strategic discussions on new projects, land acquisitions, and expansion.

Qualifications

Required

• 10–15 years of senior leadership experience in affordable, low-cost, economic, or socialized housing development.
• Strong background in Pag-IBIG/HDMF financing, documentation, takeouts, and compliance.
• Experience managing sales teams, broker networks, and post-sales operations.
• Ability to oversee operations, construction coordination, HR, finance, and customer service.
• Bachelor's degree in Business, Engineering, Architecture, Finance, or related field.

Preferred

• Experience in senior roles at affordable / low-cost housing sector.
• Master's degree (MBA or related).
• Established network with Pag-IBIG, DHSUD, LGUs, brokers, and contractors.

Skills & Competencies

• Strong leadership and team management.
• Excellent understanding of Pag-IBIG operations and end-buyer financing flows.
• Deep knowledge of sales administration, post-sales processes, and customer service.
• Strong analytical, organizational, and decision-making skills.
• High attention to detail, especially in documentation and compliance.
• Ability to multitask and manage several ongoing projects simultaneously.
• Excellent communication and stakeholder management skills.

Key Performance Indicators (KPIs)

• Sales performance and buyer documentation completeness
• Pag-IBIG submission and takeout success rate
• Billing and collection efficiency
• Project progress and turnover timeliness
• Customer satisfaction and reduction of post-sales issues
• Employee performance and retention
• Compliance audit results