Sales and Marketing Manager

3 hours ago

Cebu City, Central Visayas, Philippines Career Point Full time ₱270,000 - ₱480,000 per year

Summary:

The Sales and Marketing Manager leads the hospital's initiatives to connect patients,

physicians, corporate partners, shareholders, and the community with quality healthcare

services. Through strategic marketing campaigns, partnership development, and outreach

programs, the manager enhances the hospital's brand visibility, drives service utilization, and supports sustainable business growth. This role plays a vital part in strengthening

relationships with key stakeholders while upholding the hospital's commitment to excellence, compassion, and patient-centered care.

Key Responsibilities:

  1. Strategic Planning and Execution

 Develop and implement annual sales and marketing plans aligned with hospital goals

and objectives.

 Conduct market analysis to identify new business opportunities, emerging trends,

and potential service expansions.

 Formulate strategies to improve hospital brand recognition and patient engagement.

  1. Business Development

 Build and maintain relationships with corporate clients, HMOs, government agencies,

and partner institutions.

 Develop corporate accounts, referral programs, and partnership packages for

healthcare services.

 Prepare and present business proposals, service quotations, and promotional offers.

  1. Marketing and Promotions

 Oversee all marketing campaigns, events, and digital promotions to ensure

consistent messaging and hospital branding.

 Plan and manage social media presence, website content, and public relations

initiatives.

 Coordinate community outreach programs, health fairs, and wellness activities.

  1. Sales Management

 Set and monitor sales targets for hospital services and packages.

 Track and analyze sales performance, patient acquisition data, and conversion

metrics.

 Recommend pricing strategies and promotional campaigns to drive service

utilization.

  1. Coordination and Collaboration

 Work closely with hospital departments (e.g., Diagnostics, Surgery, Outpatient,

Laboratory) to develop service marketing plans.

 Collaborate with physicians and healthcare professionals in promoting specialty

services.

 Coordinate with Finance for marketing budgets and ROI analysis.

  1. Reporting and Compliance

 Prepare regular sales and marketing performance reports.

 Ensure compliance with DOH and other regulatory guidelines in healthcare

marketing.

 Manage and document contracts, agreements, and client relationships.

Qualifications:

 Education: Bachelor's degree in Marketing, Business Administration, Healthcare

Management

 Experience: At least 5 years of experience in sales and marketing, with a minimum

of two (2) years in a managerial capacity. Experience in a hospital, healthcare, or

service industry setting is advantageous.

 Skills: Strong leadership, communication, and negotiation skills; strategic planning

and analytical capabilities; proficiency in digital marketing and market research.

 Other Requirements: Ability to work collaboratively with clinical and administrative

teams; high level of professionalism, integrity, and results orientation.

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