Brand Marketing Manager
30 minutes ago
Role: Shapes and maintains the brand's image through creative strategy and data-driven decisions. Creates a strong, positive brand identity that resonates with target audiences, building recognition, loyalty, and market differentiation.
Key Responsibilities:
- Develop brand guidelines and ensure consistent representation across all channels
- Create and execute brand strategies aligned with business goals
- Analyze market position and gather consumer insights
- Collaborate with marketing teams on campaigns that enhance brand awareness
- Track KPIs and ROI to measure campaign effectiveness
- Monitor competitors to maintain brand leadership
- Conduct market research on consumer behavior and industry trends
- Coordinate with cross-functional teams (marketing, sales, product, support)
- Lead product training for internal teams and clients
- Manage social media presence to boost visibility and engagement
- Respond proactively to brand needs
Job Qualifications:
- Bachelor's degree in Business, Marketing, or related field
- Strong written, verbal, and presentation skills
- Excellent negotiation and decision-making abilities
- Proficient in Microsoft Office
- Strong PR and networking skills
- Knowledge of construction and design (industry-specific)
- Creative, innovative, and analytical mindset
- Financial acumen
- Able to thrive in fast-paced environments
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